Privacy Policy


Effective Date: October 27, 2025
Last Updated: October 27, 2025

LawnStarter, Inc., its brands, affiliates, and subsidiaries (“LawnStarter,” “we,” “our,” or “us”) values your privacy. This Privacy Policy (“Policy”) describes how LawnStarter collects, uses, discloses, and otherwise processes personal information described in this Policy, as well as the rights and choices individuals have regarding such personal information. For additional information about the privacy choices/rights you have regarding your personal information, please review Section 6. Your Privacy Choices, and Section 12. Additional Information for Residents of Certain Jurisdictions.

If you are a resident of California, please refer to Section 13, California Notice at Collection and Privacy Rights, for information about the categories of personal information we may collect, and your rights under California privacy laws.

By using our Services (as defined below), you agree that your personal information will be handled as described in this Policy. Your use of our Services and any dispute over privacy is subject to this Policy and our Terms of Use, available at https://www.lawnstarter.com/terms-of-service, including their applicable terms governing limitations on damages and the resolution of disputes.

Table of Contents


1. Scope


Except as otherwise described below, this Policy applies to our personal information processing activities including, but not limited to: visitors of our website where this Policy is posted, including https://www.lawnstarter.com/ (the “Site”); users who download and use our mobile application (“Mobile App”); individuals who sign up for, or create an account with us to access and use certain features of our services; individuals who register for or participate in our events, surveys, sweepstakes, or research conducted by us; individuals who subscribe to receive news, information, and marketing communications and other materials from us; and individuals who communicate or otherwise interact or engage with us or the services available through our Site, Mobile App, or other online services (collectively referred to as the “Services”).

Additional Notices. Depending on how you interact or engage with us, we may provide you with additional or supplemental privacy notices with additional details about our privacy practices. These additional notices will control to the extent there is a conflict with this Policy, with respect to your personal information that is subject to that additional notice.

2. Personal Information Collected


We collect personal information directly from you, from third-party sources, and automatically through your use of the Services. To the extent permitted by applicable law, we may combine the personal information we collect from publicly available or third-party sources. The personal information we may collect varies depending upon your use of our Services and our interactions with you.

Personal Information Collected Directly. We may collect the following personal information directly from you:

  • Contact Details and Identifiers. We may collect certain contact details and other personal identifiers such as your name, address, email address, phone number, and any other information you choose to provide. We collect your name and phone number for purposes of sending you marketing communications and communications about the Services (e.g., updates regarding your lawn care providers or customers). The SMS consent data that we collect will not be shared with third parties; however, we may share such information with our service providers who provide functions on our behalf and at our direction, including those who assist us with our text messaging service. Our service providers cannot use the information we share with them for their own purposes.
  • Account and Profile Information. When you sign in or create an account in connection with our Services, we may collect your name, email address, physical address, phone number, company name, username and password, photo, and any other information used in connection with accessing your account or that you otherwise submit to us through your account. If you are a lawn care provider, we may also collect your SSN, insurance information, driver’s license, work history, gender, and ethnicity.
  • Transactional/Financial Information. When you make a payment through our Services, or receive compensation as a lawn care provider, we may collect certain transactional information such as payment type, payment card details, billing information, payee information, banking information, purchasing and transaction history, and any other financial or transactional-related information necessary for facilitating our Services. We do not store cardholder data on our systems but instead use a third-party payment provider to store and process this information.
  • Communications and Interactions. When you email, call, or otherwise communicate or interact with us, including if you sign up for our mailing lists or complete forms on our Site, we may collect and maintain records of your contact details, communications and interactions, our responses, and communication records regarding information provided to us related to any customer support requests, if applicable. We may also collect information you provide in connection with surveys, contests, or other promotions we may conduct.
  • User Generated Information. The Services may offer publicly accessible blogs or community forums or other ways to permit you to submit ideas, photographs, user profiles, writings, music, video, audio recordings, computer graphics, pictures, data, questions, comments, suggestions or other content, including personal information (collectively, “User Content”). We or others may reproduce, publish, distribute or otherwise use User Content online or offline in any media or format (currently existing or hereafter developed). Others may have access to this User Content and may have the ability to share it with third parties across the Internet. Any User Content you provide in these areas may be read, collected, and used by others who access them. We do not control who will have access to the information that you choose to make public and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. This Policy does not apply to any information that you disclose publicly, share with others or otherwise upload, whether through the Services or otherwise. We are not responsible for the accuracy, use or misuse of any content or information that you disclose or receive through the Services. We may publish your name, voice, likeness and other personal information that is part of your User Content, and we may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities.
  • Geolocation Information. If you are receiving lawn care via our Services, the lawn care provider’s mobile device may send the GPS coordinates of the site where they are performing services, during the lawn care service, to our servers. We collect this information for various purposes, including to determine the duration of the lawn care service, to provide customer support, to send promotions and offers, to enhance our Services, and for our internal business purposes.
  • Refer a Friend. If you choose to refer a friend to our Services we will ask you for the recipient’s name, phone number, physical address and email address. We will send the recipient an email or text inviting them to visit LawnStarter.com and provide promotions or an invitation to use the Services. We may store this information for the purpose of sending this one-time email and tracking use of our Services. Please be aware that when you enter the recipient’s email address through our Services, your name, e-mail address and physical address may be included in the communication sent to the recipient. By providing us with this information, you represent that you have the permission of the recipient to provide us with their data.
  • Promotional Information. If you agree to receive marketing communications from us, we may collect your contact details, preferences, and if relevant, information about your account and profile, including the Services and features you use. If you participate in offers, sweepstakes, programs, or promotions we offer, we may also collect certain demographics details and any other information that may be required by applicable law.
  • Responses and Feedback. If you participate in surveys, questionnaires, or research conducted by us, such as for market research, user satisfaction, or other similar purposes, we may collect your responses and feedback, and any other information you choose to provide.
  • Preferences and Other Requests. We also may collect information about your preferences, including communications preferences, preferences related to your use of our Services, and any other preferences or requests you provide when interacting with us.

Personal Information Collected from Third Parties. We may also collect and receive certain personal information about you from third party sources, such as from business partners, data analytics and marketing providers, operating systems and social media platforms, publicly available sources, and service providers or other third parties who provide services or perform functions on our behalf. In addition, we may collect the following personal information from third-party sources:

  • Social Media Information. While using our Services, you may choose to interact with or enable sharing information or content through various platforms or social networking websites. If you choose to share content, we may collect or receive personal information about you that you have provided to that platform and/or social networking website. For example, we may collect information related to your account and profile, public profile picture and postings, and other similar information available on your profile.
  • Lead and Prospect Information. We may receive lead and prospect information from third parties about prospective customers that may be interested in our Services. We may also engage with third parties to enhance or update our customer information. For example, we may receive certain personal information about you from data analytics and marketing providers for marketing and advertising purposes, and for purposes of reaching new customers.

Personal Information Collected Automatically. We and our third-party service providers may automatically collect or derive certain personal information about you related to your use of our Services, including through the use of cookies, pixel tags, and other similar technologies. The personal information automatically collected may include:

  • Device and Browsing Information. When you use our Services, we may collect browser type, domain name, page views, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and other similar device and browsing information.
  • Activities and Usage. We also may collect activity information related to your use of the Services, such as information about the links clicked, searches, features used, pages viewed, time spent within the Services, your interactions with us within the Services, and other similar activity and usage information.
  • Location Information. We also may collect or derive general location information about you, such as through your IP address. Further, with your permission, we may collect geolocation information from your device. You may turn off data sharing through your device settings.

3. Purposes for Collecting and Processing Personal Information


Generally, we may collect, use, disclose and otherwise process the personal information we collect for the following purposes:

  • Services and Support. To provide and operate our Services, manage your account (both as a user and a lawn care provider), communicate with you about your use of the Services, provide troubleshooting and technical support, and for other similar support purposes, and to otherwise run our day-to-day operations.
  • Lawn Care Provider Approval. To assess your qualifications, determine whether to grant you access to our Services, and enable you to receive compensation.
  • Analytics and Improvement. To better understand how users access and use the Services, and for other research and analytical purposes, such as to evaluate and improve the Site, our Services, and business operations, including to develop our Services and their features, and for internal quality control and training purposes.
  • Communication. To respond to your questions and inquiries, fulfill your requests, allow you to communicate with other users (i.e., your lawn care provider), send you requested materials and newsletters, as well as information and materials regarding our Services and our offerings. We may also use this information to send administrative information to you, for example, information regarding the Services, notifications and updates regarding your lawn care services, and changes to our terms, conditions, and policies.
  • Customization and Personalization. To tailor content that we may send or display on the Services, including offering location customization and to otherwise personalize your experiences and offerings.
  • Marketing and Advertising. For marketing and advertising, and other promotional purposes. For example, to send you promotional information about our Services, including information about sales, discounts, and new offerings, as well as any other information that you sign up to receive. We may also use your personal information to send you promotional information about third parties’ products and services that we think may be of interest to you, with your consent.
  • Contests and Promotions. To offer sweepstakes, contests, or promotions (“Promotions”) through the Services. By participating in a Promotion, you agree to the official rules that govern that Promotion, which may contain specific requirements of you, including allowing the sponsor of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, personal information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion’s official rules, such as on a winners list.
  • Research and Surveys. To administer surveys and questionnaires, such as for market research or user satisfaction purposes.
  • Insight Development and Data Enhancement. We may combine personal information collected through the Services with other information that we or third parties collect about you in other contexts for insight development and data enhancement purposes. In most cases, the information that we may combine with the personal information collected through the Services for market research, such as demographic information, does not directly identify consumers.
  • Security, Protection of Rights, and Fraud Mitigation. To protect the Services and our business operations, our rights and those of our stakeholders and investors, to prevent and detect fraud, unauthorized activities and access, and other misuse of our Site, Mobile App, and Services, including where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party, or violations of our Terms of Use.
  • Compliance and Legal Process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, to respond to a subpoena, warrant, court order, or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.
  • Auditing, Reporting, and Other Internal Operations. To conduct financial, tax and accounting audits, audits and assessments of our operations, including our privacy, security and financial controls, as well as for risk and compliance purposes. We may also use personal information to maintain appropriate business records and enforce our policies and procedures.
  • General Business and Operational Support. To assess and implement mergers, acquisitions, reorganizations, bankruptcies, and other business transactions such as financing, and to administer our business, accounting, auditing, compliance, recordkeeping, and legal functions.

4. Disclosures of Personal Information


We may disclose the personal information we collect for the purposes described above with the following recipients and in the following circumstances:

  • Subsidiaries and Affiliates. We may disclose the personal information we collect from or about you to our subsidiaries and affiliated companies.
  • Vendors and Services Providers. We may disclose the personal information we collect to vendors and service providers who perform functions on our behalf, such as IT and website hosting providers, payment processors, marketing and marketing research providers, customer support, data storage, data analytics providers, auditors, consultants, and legal counsel.
  • Lawn Care Providers. If you choose to obtain lawn care services via our Services, we will disclose your physical address, first name, email address, phone number, and other personal information to lawn care providers sufficient to allow the lawn care provider to contact you and provide their services.
  • Third Party Marketing and Analytics Providers. We may also disclose certain personal information, such as device and browsing, and activities and usage information, and other similar information, to third party marketing and data analytics providers, and other companies who provide marketing, advertising, campaign management, or analytics services on our behalf.
  • In Support of Business Transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer the personal information we have collected from you with or to the other company in accordance with applicable laws. We may also disclose certain personal information as necessary prior to the completion of such a transaction or other corporate transactions such as financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.
  • Compliance and Legal Obligations. We may also disclose personal information to third parties to the extent required by applicable law and legal obligations. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators, government entities, and law enforcement, including responding to national security or law enforcement disclosure requirements, or as otherwise required by law or legal process. In addition, we may disclose the names of sweepstakes and contests winners in accordance with applicable law.
  • Security, Protection of Rights, and Fraud Mitigation. Where we believe doing so is necessary to protect the Services, our rights and property, or the rights, property, and safety of others. For example, we may disclose personal information to (i) prevent, detect, investigate, and respond to fraud, unauthorized activities and access, illegal activities, and misuse of the Services, (ii) situations involving potential threats to the health, safety, or legal rights of any person or third party, or (iii) enforce, detect, investigate, and take action in response to violations of our Terms of Use. We may also disclose personal information related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.
  • Other Disclosures. We may disclose personal information in other ways not described above that we notify you of or that we obtain your consent for, or that are otherwise authorized or required by law.

5. Cookies and Other Tracking Mechanisms


We and our third-party service providers use cookies, pixels, local storage objects, log files, and other mechanisms to automatically collect browsing, activity, device, and similar information within our Services. We use this information to, for example, analyze and understand how users access, use, and interact with our Services, to identify and resolve bugs and errors in our Services, to assess secure, protect, optimize and improve the performance of our Services, as well as for marketing and analytics purposes, and to personalize content in our Services.

Cookies. Cookies are alphanumeric identifiers we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process, support the security and performance of the Services, or allow us to track activity and usage data within the Services.

Pixel Tags. Pixel tags (sometimes called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages and online content. We may use these, in connection with our Services to, among other things, track the activities of users, and help us manage content and compile usage statistics. We may also use these in our emails to let us know when they have been opened or forwarded, so we can track response rates and gauge the effectiveness of our communications.

Software Development Kits (SDKs). We may use third-party software development kits (“SDKs”) in our Mobile App. An SDK is a collection of software tools and resources third party developers often use to build applications for specific platforms. SDKs allow us, our service providers, and third-party partners to collect information about your device and usage patterns. We use SDKs to, for example, add features or functionality to our Mobile App, provide us with analytics regarding your use of our Mobile App, to integrate with social media, or to facilitate advertising.

Third-Party Analytics and Tools. We use third party tools, such as Google Analytics, which are operated by third party companies. These third-party analytics companies may use cookies, pixels, and other similar tools to collect usage data about our Services in order to provide us with reports and metrics that help us evaluate usage of our Services and improve performance and user experiences. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Cross-Device Tracking. We and our third-party providers may use the information we collect about you within our Services and on other third-party sites and services to help us and these third parties to identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.).

Third-Party Advertising. We work with third parties, such as ad networks, analytics, marketing partners, and others (“third-party ad companies”) to personalize content and display advertising within our Services, as well as to manage our advertising on third-party sites. We and these third-party ad companies may use cookies, pixels tags, and other tools to collect browsing and activity information within our Services (as well as on third-party sites and services), as well as IP address, unique ID, cookie and advertising IDs, and other online identifiers. We and these third-party ad companies may use this information to provide you more relevant ads and content within our Services and on third-party sites, and to evaluate the success of such ads and content.

Custom Lists and Matching. We may share or make available certain customer list information (such as your name, email address and other contact details) with third parties so that we can better target ads and content to you across third party sites, platforms and services, and in some cases, these third parties may help us to enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns.

6. Your Privacy Choices


We make available several ways that you can manage your preferences and privacy choices. If you delete or block cookies, you may need to reapply these preferences to each browser and/or device used to access our Services.

  • Account and Profile Information. You may access, update, and delete certain of your personal information by accessing and adjusting your account information or settings directly within our Services. If you no longer wish to use the Services, you may close your account by sending a request to [email protected]. When closing an account, we remove certain personal information from your account but may keep certain information for fraud mitigation and tax purposes.
  • Marketing Communications. We may send periodic promotional emails or other similar communications to you, in accordance with applicable law. You may opt out of these communications by following the instructions provided to you in the communication. If you opt out of receiving promotional content from us, we may still send you communications about your account or any Services you have requested or received from us. Additionally, you can manage your communication preferences in your account settings.
  • Text Messages. If you provide your phone number, you will receive updates via text unless you opt-out. You may opt out of these messages by following the instructions provided to you in the message. Message frequency may vary based on the Services.
  • Mobile Settings. You can manage the type of push notifications you receive from us by adjusting your device settings or by modifying the settings within our Services. In addition, our Mobile App may include third-party advertising and analytics. You can change your targeting and advertising preferences for the Mobile App by adjusting the in-app settings.
  • Cookie Preferences and Settings. To prevent cookies from tracking your activity on our Site or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. You can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Site who disable cookies will be able to browse the Site, but some features may not function.
  • Browser Signals. Our Site currently does not respond to “Do Not Track” signals.
  • Industry Ad Choice Programs. You can also control how participating third-party ad companies use the information that they collect about your visits to our Site and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance). Opting out of participating third party ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on our Site. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.

7. External Links and Features


Our Services may contain links to third-party websites or features or provide certain third-party connections or integrated services. Any access to and use of such linked websites, features, or third-party services is not governed by this Policy, but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties, including their collection, use, and disclosure of your personal information. You should review the privacy policies and terms for any third parties before proceeding to those websites or using those third-party features or services.

8. Minor's Privacy


Our Services are not designed for minors, and we do not knowingly collect personal information from individuals under the age of 18. If we learn that personal information has been collected on the Services from a minor, then we will take the appropriate steps to delete this information. If you are a parent or legal guardian and you believe we have collected your minor’s information in violation of applicable law, please contact us.

9. Security


We have implemented safeguards aimed to protect the personal information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security. There are also certain steps you can take to better protect against unauthorized access to your personal information. For example, when registering for an account, you should choose a strong password that is unique to the Services. You should not reuse passwords across multiple websites or services, and you should never share your password with others.

10. Changes to this Privacy Policy


This Policy is current as of the effective date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any updates to this Policy on this page. If we make material changes to how we collect, use, or disclose the personal information we have previously collected about you, we will endeavor to provide you prior notice, such as by emailing you or posting prominent notice on our website or within the Services.

11. Contact Us


If you have any questions or concerns regarding this Policy or our privacy practices, you may contact us at:

LawnStarter, Inc.
Attn: Privacy
814 San Jacinto Blvd Austin, TX 78701
Email: [email protected]

12. Additional Privacy Information for Residents of Certain U.S. States


Consumer Rights


Residents of certain U.S. states may have additional rights under applicable privacy laws, subject to certain limitations, which may include:

  • Access. The right to confirm whether we are processing your personal information and to obtain a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
  • Deletion. The right to request we delete personal information.
  • Correction. To correct inaccuracies in their personal information.
  • Opt Out. To opt out of certain types of processing, including:
    • to opt out of the “sale” of personal information;
    • to opt out of targeted advertising by us; and
    • to opt out of any processing of personal information for purposes of making decisions that produce legal or similarly significant effects.
  • Revoke Consent. If you have provided your consent in order for us to process your personal information, you may revoke such consent.

You may submit a request to exercise your privacy rights by emailing us at [email protected].

We will respond to your request as required under applicable U.S. privacy law(s). When you submit a request, we will take steps to verify your identity and your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.

To the extent required under applicable U.S. privacy laws, if we deny your request, you may appeal our decision in accordance with the instructions we provide in our response.

To the extent permitted under applicable U.S. privacy laws, you may also designate someone as an authorized agent to submit requests and act on your behalf. Authorized agents will be required to provide proof of their authorization, and we may also require the relevant consumer to directly verify the identity and authority of the authorized agent.

If you are a resident of Delaware, Minnesota, or Maryland, you may contact us at [email protected] to request a list of the third parties with whom we have disclosed your personal information. Please note, the categories of third parties that we disclose personal information to generally are listed in Section 4 of the Policy above.


Sale of Personal Information


While we do not disclose personal information to third parties in exchange for monetary compensation, our use of third-party analytics and advertising cookies may be considered “selling” under applicable privacy laws. We may “sell” the following categories of personal information: identifiers; commercial information; location information; Internet and network activity information. We may disclose these categories to third-party advertising networks and analytics providers for purposes of marketing and advertising, to improve and measure our ad campaigns, and to better understand user activity on our Sites. You may opt out of the sale of your personal information as further described above.

13. California Notice at Collection and Privacy Rights


This section of the Policy provides additional information for California residents and describes our information practices pursuant to applicable privacy laws, including the California Consumer Privacy Act and the regulations issued thereto, each as amended (the “CCPA”). To the extent you are a California resident, and we collect “personal information” subject to the CCPA, the following applies.

This section does not address or apply to our handling of personal information that is exempt under the CCPA, such as publicly available information or de-identified or aggregated information.

Categories of Personal Information Collected and Disclosed. The table below identifies, generally, the categories of personal information we have collected about California residents, as well as the categories of third parties to whom we may disclose this personal information for a business or commercial purpose.

Categories of Personal Information Third-Party Disclosures for Business or Commercial Purposes
Identifiers. Includes real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, SSN, driver’s license number, or other similar identifiers
  • Advisors and agents
  • Affiliates and subsidiaries
  • Data analytics providers
  • Advertising networks
  • Internet service providers, operating systems, and platforms;
  • Regulators, government entities, and law enforcement
  • Others as required by law
Customer Records. Includes your account and profile information and customer records that contain personal information, such as name, demographics and other characteristics or descriptions, contact information, and financial or payment information.
  • Advisors and agents
  • Affiliates and subsidiaries
  • Data analytics providers
  • Advertising networks
  • Internet service providers, operating systems, and platforms;
  • Regulators, government entities, and law enforcement
  • Others as required by law
Commercial Information. Includes records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Advisors and agents
  • Affiliates and subsidiaries
  • Data analytics providers
  • Advertising networks
  • Regulators, government entities, and law enforcement
  • Others as required by law
Internet or Other Electronic Network Activity Information. Includes browsing history, clickstream data, search history, and information regarding interactions with our Sites and Services, advertisements, or emails, including other usage data related to your use of any of our Services or other similar online services.
  • Affiliates and subsidiaries
  • Data analytics providers
  • Advertising networks
  • Internet service providers, operating systems, and platforms;
  • Regulators, government entities, and law enforcement
  • Others as required by law
Location Data. Such as general location information about a particular individual or device.
  • Affiliates and subsidiaries
  • Data analytics providers
  • Advertising networks
  • Internet service providers, operating systems, and platforms;
  • Regulators, government entities, and law enforcement
  • Others as required by law
Audio, Electronic, Visual, or Similar Information. Includes information collected via call recordings if you are interacting with us in a customer service capacity or if you call us on a recorded line.
  • Advisors and agents
  • Affiliates and subsidiaries
  • Regulators, government entities, and law enforcement
  • Others as required by law
Professional or employment-related Information. Such as job title, company name, insurance information, business email, business phone number, and other similar professional-related information.
  • Advisors and agents
  • Affiliates and subsidiaries
  • Regulators, government entities, and law enforcement
  • Others as required by law
Inferences. Such as inferences drawn from any of the information described in this section about a consumer including inferences reflecting consumer preferences, characteristics, behaviors, attitudes, abilities, and aptitudes.
  • Advisors and agents
  • Affiliates and subsidiaries
  • Regulators, government entities, and law enforcement
  • Others as required by law
Protected Classifications. We may collect some information that is considered a protected classification under California or federal law, which may include your gender, age, date of birth, citizenship, marital status, disability status, gender identity or expression.
  • Advisors and agents
  • Affiliates and subsidiaries
  • Regulators, government entities, and law enforcement
  • Others as required by law
Sensitive Personal Information. In limited circumstances, we may collect precise geolocation via our Mobile App, the contents of messages where we are not the intended recipient, race and ethnic origin, SSN, and driver’s license information.
  • Advisors and agents
  • Affiliates and subsidiaries
  • Data analytics providers
  • Advertising networks
  • Regulators, government entities, and law enforcement
  • Others as required by law

Source of Personal Information. We generally collect personal information from the following categories of sources:

  • Directly or indirectly from you
  • From your device
  • Our affiliates and subsidiaries
  • Data analytics providers
  • Advertising networks
  • Operating systems and platforms

Purposes of Collection, Use, and Disclosure. As described in Section 3 Purposes for Collecting and Processing Personal Information, above, in general, we collect and otherwise process personal information for the following business or commercial purposes, or as otherwise directed or consented to by you:

  • Services and support;
  • Lawn care provider approval;
  • Analytics and improvement;
  • Communication;
  • Customization and personalization;
  • Marketing and advertising;
  • Contests and promotions;
  • Research and surveys;
  • Insight development and data enhancement;
  • Planning and managing events;
  • Security, protection of rights, and fraud mitigation;
  • Compliance and legal process;
  • Auditing, reporting, and other internal operations; and
  • General business and operational support.

Sensitive Personal Information. Notwithstanding the purposes described above, we do not collect, use, or disclose “sensitive personal information” beyond the purposes authorized by the CCPA.

Retention of Personal Information. We retain your personal information for as long as needed or permitted, based on the reason we obtained it (consistent with applicable law). When deciding how long to keep your personal information, we consider whether we are subject to any legal obligations (e.g., any laws that require us to keep records for a certain period before we can delete them) or whether we have taken any legal positions (e.g., issued any legal holds or otherwise need to preserve the information). Rather than delete your data, we may also deidentify it by removing identifying details. Where we have committed to maintaining and using personal information in a deidentified form, we agree not to reidentify deidentified data except as permitted by applicable law.

Sales and Sharing of Personal Information. The CCPA defines "sale" as disclosing or making available personal information to a third party in exchange for monetary or other valuable consideration, and “sharing” includes disclosing or making available personal information to a third party for purposes of cross-contextual behavioral advertising.

While we do not disclose personal information to third parties in exchange for monetary compensation, we may be considered as “selling” or “sharing” personal information under the CCPA because of our use of third-party ad or analytics cookies and other tools. We “sell” or “share” the following categories of personal information: identifiers, commercial information, Internet or other electronic network activity information. We disclose these categories to third-party advertising networks and analytics providers for purposes of marketing and advertising. We do not sell or share personal information about individuals we know are under the age of 16.

California Privacy Rights. The CCPA provides California residents with specific rights regarding personal information. Subject to certain conditions and exceptions, California residents have the following rights with respect to their personal information:

  1. Right to Know (Access & Portability). You have the right to request:

    1. the categories or personal information we collected about you;
    2. the categories of sources from which the personal information is collected;
    3. our business or commercial purposes for collecting, selling, or sharing personal information; the categories of third parties to whom we have disclosed personal information; and
    4. a copy of the specific pieces of personal information we have collected about you.

  2. Right to Correct. You have the right to request we correct inaccurate personal information.

  3. Right to Delete. You have the right to request we delete your personal information.

  4. Right to Opt-Out of Sales and Sharing. You have the right to opt-out of “sales” and “sharing” of your personal information, as those terms are defined under the CCPA.

  5. Right to Limit Use and Disclosure. We do not engage in uses or disclosures of “sensitive personal information” that would trigger the right to limit use of sensitive personal information under the CCPA.

  6. Right to Non-Discrimination. We will not discriminate against you for exercising any of the rights described in this section.


Exercising Your Privacy Rights


If you are a California resident and would like to exercise your right to access, correct, or delete your personal information, you may do so by emailing us at [email protected].

Verification. Before responding to your request, we must first verify your identity using the personal information you recently provided to us. You must provide us with your full name and email address. We will take steps to verify your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your identity, or where necessary to process your request. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.

Authorized Agents. You may designate someone as an authorized agent to submit requests and act on your behalf. Authorized agents will be required to provide proof of their authorization in their first communication with us, and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent.

California Shine the Light Law. Under California's “Shine the Light” law (Cal. Civ. Code § 1798.83), California residents who provide us certain personal information are entitled to request and obtain from us, free of charge, information about the personal information (if any) we have shared with third parties for their own direct marketing use. Such requests may be made once per calendar year for information about any relevant third-party sharing in the prior calendar year. To submit a “Shine the Light” request, email us at [email protected], and include in your request a current California address and your attestation that you are a California resident. If you do not follow these instructions, we may not respond to your request.



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