A whole lot of Iowans love their lawns.
A LawnStarter analysis of Google Trends data from March 2012 to March 2017 shows the combined area of Cedar Rapids, Dubuque, Iowa City and Waterloo in Iowa led all U.S. metro regions in Google searches for the term “lawn care” during the five-year period.
Google Trends analyzes a percentage of all searches for a term like “lawn care” within the same timeframe and location, and then assigns a search score (1 through 100) to a geographic region. For March 2012 to March 2017, Cedar Rapids-Dubuque-Iowa City-Waterloo earned the highest score on the Google Trends scale — 100 — for the term “lawn care.” On the Google scale, a score of 100 indicates the maximum search interest for a selected timeframe and location.
In our analysis, all seven regions with the highest degree of search interest in “lawn care” are in the Midwest.
Photo: Evergreen Services
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Showing Love for Their Lawns
Randy Robinson, CEO of the Iowa Professional Lawn Care Association, says he’s not surprised by the high level of Iowans’ interest in lawn care.
“Iowa is blessed with some of the best soil in the world, which makes for nice golf courses and sports fields, and beautiful lawns,” Robinson tells LawnStarter. “People in Iowa are very proud of having a good-looking lawn. You wouldn’t believe the amount of calls we receive in our office asking how they can make their lawn look better.”
Click on a number on the map below to get more information about lawn care in that city.
“Iowa is an agricultural state, so many people grew up near or worked on a farm when they were younger, or they were around people that did,” he says. “If they can do it themselves, they will, and they search Google to find better ways to do it.”
The 7 Places Where People Care Most About Lawn Care
Based on Google Trends data for March 2012 to March 2017, here are the seven places in the U.S. that care the most about lawn care. The regions listed below are defined by Google Trends and may not align with the U.S. Census Bureau’s official designations for metro areas.
1. Cedar Rapids-Waterloo-Iowa City-Dubuque, IA
Google Trends score: 100
2. Grand Rapids-Kalamazoo-Battle Creek, MI
Google Trends score: 98
3. Des Moines-Ames, IA
Google Trends score: 96
4. St. Louis, MO
Google Trends score: 95
5. Peoria-Bloomington, IL
Google Trends score: 92
6. Omaha, NE
Google Trends score: 91
Google Trends score: 90
Top photo: Cutting Edge Lawns & Landscapes