If you’re comparing LawnStarter vs. Lawn Love, you’re looking at two well-known names in lawn care. LawnStarter acquired Lawn Love in 2021, but each brand operates with its own website, pricing, promotions, and services.
The brand that is best for you comes down to availability in your ZIP code and which services you need. The question isn’t really “which one is better,” it’s “which one is the right fit for my home.”
This guide compares both brands on pricing, services, coverage, and brand voice so you can choose the right one. If you want to skip the comparison and see real prices for your ZIP code, check mowing costs on LawnStarter and Lawn Love.
| Key Takeaways |
|---|
| • Coverage differs by ZIP code. One brand may have more provider availability than the other in your area. • LawnStarter leads with a value-focused $19 first-mow promo; Lawn Love leans into a more premium, full-service brand voice. • Both brands work with background-checked local providers; the right choice depends on which has stronger local coverage and pricing that works for you. |
The Short Answer
LawnStarter and Lawn Love are both major lawn care marketplaces serving homeowners across the U.S.
LawnStarter is the bigger national platform and acquired Lawn Love in 2021, but the two brands continue to operate separately:
- Different websites: Each brand has its own website, signup flow, and brand voice.
- Different promotional pricing: Each brand has its own pricing approach and promotional offers.
- Different marketing and coverage area: Each brand has its own local marketing footprint and provider availability. Both work with background-checked local providers and provide customer support.
For most homeowners, the right choice comes down to 3 things: which brand has stronger provider availability in your ZIP code, which one’s intro pricing fits your budget, and which brand voice feels right. We’ll cover each below.
Side-by-Side Comparison
| LawnStarter | Lawn Love | |
| Provider Network | Vetted local provider network | Vetted local provider network |
| How You Book | Instant online quote, provider assigned to you | Instant online quote, provider assigned to you |
| Brand Voice | Casual, value-forward | Premium, professional |
| Typical Lead Pricing | First-mow promo as low as $19 | Standard instant quote based on lot size |
| Services | Mowing, fertilization, leaf removal, landscaping, flower bed weeding, yard cleanup, and more | Mowing, fertilization, aeration, weed control, yard cleanup, gutter cleaning, leaf removal, snow removal (available from some providers in some Northern cities), and more |
| Coverage emphasis | 3,500+ cities | 3,000+ cities |
| Customer Support | Dedicated support team | Dedicated support team |
| Trustpilot* | 4.6/5 | 4.7/5 |
* At time of writing
How Each Brand Works
How you order services is essentially the same on both sites:
- Enter your address.
- Select the services you want.
- Get an instant quote.
- The platform assigns a background-checked local provider to your job.
- Set up recurring service for mowing (weekly or biweekly) and/or other services (weekly, biweekly, monthly, or quarterly).
That’s it. There is no bidding step. You don’t pick the provider yourself – the platform matches your job based on local availability and the lawn care or other outdoor service provider’s quality scores.
Payment is by credit card online or in the app, and the same customer support team handles questions and issues across both brands.
Pricing
Pricing for LawnStarter and Lawn Love based on yard size, frequency, and your local market. The instant-quote works the same way on each site: Type in your address and see your price.
Where LawnStarter and Lawn Love differ is in promotional pricing:
- LawnStarter often offers a $19 first-mow for new customers.
- Lawn Love typically uses standard quote-based pricing positioning itself as a premium service.
For an apples-to-apples comparison on what you’d pay long-term, look at the recurring rate on each platform – not the promo first mowing price. Recurring prices tend to be very similar between the two brands for the same address.
Services Offered
The service catalog is mostly overlapping with a few brand-specific emphases:
LawnStarter’s service highlights:
- Mowing
- Fertilization and weed control
- Aeration (or aeration plus overseeding)
- Bush trimming
- Flower bed weeding
- Leaf removal
- Landscaping
- Gutter cleaning
- Yard cleanup
Lawn Love’s service highlights:
- Mowing
- Fertilization
- Aeration
- Weed control
- Yard cleanup
- Gutter cleaning
- Snow removal (in some Northern cities where pros offer this service)
Pro Tip: Check out the instant-priced lawn care services for each brand at the links below. Note that this list isn’t exhaustive; it includes services that are priced instantly online. Other services are priced by the providers.
See Related:
— What Lawn Care Services Does LawnStarter Offer? (Full List)
— How to Get a Lawn Care Quote from LawnStarter in 60 Seconds
Coverage
Coverage overlap is significant, but LawnStarter and Lawn Love do not have the same footprint across the U.S. Both brands operate nationally, but some ZIP codes will return a quote on one brand and not the other, so each brand may have noticeably different availability.
- LawnStarter operates in over 3,500 cities across the U.S. (most major cities).
- Lawn Love offers services in more than 3,000 cities.
Customer Support
Both LawnStarter and Lawn Love offer customer support to handle scheduling or billing questions, provider reassignment, and disputes. The specific support process and response time can vary by issue type.
On any lawn care marketplace, individual customer experience is heavily influenced by the local provider who services your home. Both LawnStarter and Lawn Love check the backgrounds of providers up-front and offer ongoing provider support and quality checks to minimize complaints and provide an exceptional customer experience.
See Related: How LawnStarter Handles Complaints and Disputes
Which One Is Right for You?
Here are practical considerations to help you decide whether LawnStarter or Lawn Love is right for you:
Choose LawnStarter if:
- You want the new customer $19 first-mow promo.
- You want your time back on the weekends. LawnStarter’s marketing pitch is it gives you back the time you would spend mowing in your yard.
Choose Lawn Love if:
- You want to make lawn care easy. That’s Lawn Love’s marketing pitch: “We make lawn care easy” by connecting you to local lawn care providers quickly.
- You specifically want snow removal (though this is offered only in select Northern cities).
The right choice for you – LawnStarter or Lawn Love – depends on which has the right service options and the right price.
Hire a Local Lawn Care Provider
The simplest way to decide is to check LawnStarter and Lawn Love. If one returns a better price or has the outdoor services you need , that’s your answer. Either way, you’re booking from a background-checked local provider network.
Get a free mowing quote on LawnStarter →
Get a free mowing quote on Lawn Love →
Read More: LawnStarter vs. GreenPal: An Honest Comparison
Main Image: LawnStarter versus Lawn Love lawn care comparison. Image Credit: Kardi / Adobe Stock generated with AI, edited using Canva Pro
