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Author: Jeff Herman

Jeff Herman, editor-in-chief of LawnStarter, mowed lawns as a teen, and his uncle owned the biggest sod business in St. Louis. Previously, Herman worked at The New York Times, CreditCards.com, and most recently at AllAboutVision.com. Now Herman is All About Lawn Care.

Spring Lawn Care Tips for Rochester, NY

By Jeff Herman | Published: March 22, 2025
Rochester, NY

Spring lawn care tips for Rochester include mower maintenance, aeration, seeding, and weed control.

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Spring Lawn Care Tips for San Jose

By Jeff Herman | Updated: March 22, 2025
San Jose

Spring lawn care tips for San Jose include fertilizing at the right time, controlling weeds, getting back to mowing, and dethatching.

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Spring Lawn Care Tips for Little Rock

By Jeff Herman | Updated: March 22, 2025
Little Rock

Spring lawn care tips for Little Rock include overseeding, testing your soil, and fertilizing at the right time.

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LawnStarter Rockets Past $100M in Bookings, Ignites Tech Expansion

By Jeff Herman | Published: February 11, 2025
Press release

LawnStarter today announced that it has surpassed $100 million in bookings and achieved its second consecutive year of profitability. 

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Fast-Growing LawnStarter Adds 198 New Markets, 440 Cities

By Jeff Herman | Published: June 13, 2024
Press release

Fast-growing LawnStarter, on the heels of its first profitable year, is expanding into 198 new markets and 440 cities.

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10 Father’s Day Gifts for Lawn Care Nuts

By Jeff Herman | Updated: June 2, 2025
General Lawn Care

Father’s Day gifts for lawn care fans range from the practical (a new mower) to the hysterical (socks and bubble-blowing toy mowers).

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LawnStarter Mows Down Milestones, Hits Profitability in 10th Year

By Jeff Herman | Updated: December 15, 2024
Press release

After 10 years, Austin-based LawnStarter recorded its first annual profit in 2023. “This is a huge milestone,” says Steve Corcoran, CEO.

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How to Keep Your Grass Alive in Record Heat (Tips from LawnStarter Pros)

By Jeff Herman | Updated: December 15, 2024
Texas

As 100-plus-degree temperatures continue to bake Texas, your green, green grass of home likely is turning yellow and brittle. How […]

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LawnStarter CFO Arman Panjwani named one of the Top 101 CFOs in the Internet Space

By Jeff Herman | Updated: August 15, 2023
Press release

AUSTIN, Texas — LawnStarter’s chief financial officer, Arman Panjwani, has been named to Best Startup US’s list of the Top […]

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Record Gas Prices Have Lawn Care Pros Scrambling

By Jeff Herman | Updated: May 22, 2023
Lawn Care Industry

Record gas prices are hitting everyone hard, but for lawn care and outdoor services providers, it’s a one-two punch. Pros […]

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