LawnStarter Enters Richmond, Va., Market

Richmond skyline

LawnStarter, which makes lawn care carefree through its easy-to-use online platform, is adding Richmond, Va., to the growing number of metropolitan areas that it serves.

Starting June 1, LawnStarter will offer lawn care services to residents of the Richmond area. To meet demand in Richmond, LawnStarter is recruiting about 30 lawn care providers to join its local network. Lawn care providers interested in working with LawnStarter should visit

LawnStarter already has strong ties to Richmond.

Ryan Farley, co-founder and chief operating officer of LawnStarter, previously worked as a senior business analyst at Capital One in Richmond. In 2013, Farley and LawnStarter’s co-founder and CEO, Steve Corcoran, beta-tested the LawnStarter concept in Richmond. LawnStarter was founded in Blacksburg, Va., then relocated to Arlington, Va., and eventually settled in Austin, Texas.

“Richmond is an important market to us, particularly since it’s where LawnStarter signed up its first customer and its first lawn care provider,” Farley says.

Richmond Lucky Strike smokestack

Photo: Flickr/Ron Cogswell

Lawn Care Made Easy

Online, on the phone and via mobile app, LawnStarter enables customers to conveniently and quickly find, schedule, pay for and manage an array of lawn care services.

“LawnStarter is essentially a one-stop shop for lawn care,” Farley says. “Our goal is to give people back the time that they’re spending every week on lawn care and to remove the hassle of dealing with unreliable lawn care providers. We carefully screen our lawn care providers to ensure they meet our high expectations and the high expectations of our customers.”

Aside from Richmond, LawnStarter serves customers in Austin, Dallas-Fort Worth, Houston and San Antonio, Texas; Orlando and Jacksonville, Fla.; Charlotte, N.C.; and Washington, D.C.


John Egan

John Egan is the former editor in chief of Now, he is a freelance writer extraordinaire. He lives in Austin, Texas.