7 Things You Should Know About TruGreen’s David Alexander


With the merger of TruGreen and Scotts LawnService now complete, David Alexander arguably is the most powerful executive in the U.S. lawn care industry.

Before the merger, Alexander was president and CEO of TruGreen. Retaining those titles after the merger, Alexander now leads a company that provides lawn care and landscaping services to about 2.3 million residential and commercial customers in the U.S. and Canada. The new TruGreen, with more than 260 branches and satellite offices, has annual revenue of $1.3 billion.

The Scotts Miracle-Gro Co. sold its lawn care division to TruGreen in exchange for about $200 million in cash and a 30 percent stake in the new TruGreen. Memphis, TN-based TruGreen is a privately owned company.

The TruGreen-Scotts marriage combined the second largest (TruGreen) and fourth largest (Scotts) landscaping companies in the U.S., based on rankings compiled in 2015 by Lawn & Landscape.


David Alexander (right) is president and CEO of TruGreen.
Photo: United Way of the Mid-South

Here are seven things you should know about David Alexander.

1. He’s been president and CEO of TruGreen since December 2012.

2. When TruGeen was under the umbrella of ServiceMaster Co., Alexander received a little over $3 million in compensation in 2013. Of that, $550,000 was salary, $650,448 was a bonus, $991,000 was stock options, $650,000 was a stock award and $204,867 was other compensation.

3. In 2013, Alexander’s perks at ServiceMaster-owned TruGreen included company-paid relocation expenses ($178,164) and personal use of the corporate aircraft.

4. Before joining TruGreen, Alexander was president and CEO of Citi Trends, a fashion retailer based in Savannah, GA.

5. He spent 10 years as an executive at discount retailer Family Dollar Stores.

6. From 2005 to 2007, he was CEO of Portrait Corp. of America, operator of photo studios at Walmart stores. CPI Corp. bought the company in 2007 after it filed for Chapter 11 bankruptcy protection.

7. He earned a bachelor’s degree in business administration in 1980 from East Tennessee State University.



Top image: YouTube/TruGreen


John Egan

John Egan is the former editor in chief of LawnStarter.com. Now, he is a freelance writer extraordinaire. He lives in Austin, Texas.