The lawn care and landscaping industry continues to grow, and LawnStarter is growing with it.
Landscaping Industry Statistics
Here’s a by-the-numbers look at the landscaping and lawn care industry:
- $184 billion: 2025 estimated revenue for the landscaping and lawn care industry
- 40-50 million: Acres of residential lawns across the U.S.
- 652,562: Number of lawn and landscaping businesses in the U.S.
- 1.4 million: Number of people employed in lawn care and landscaping services
- 85%: Percentage of lawn care and landscaping workers who are men
- $616: Average household spending on lawn and garden care in 2022
- 70 hours: Time homeowners spend maintaining their lawn per year
The story behind those statistics:
Industry revenue was $158.9 billion in 2024, and it’s forecast to rise about 3.6% annually to nearly $190 billion by 2029, according to IBISWorld.
The lawn and landscaping sector is highly fragmented, with over 650,000 businesses nationwide – mostly small operators – and no single firm controls more than around 5% of the market.
A typical lawn care or landscaping business is small (often just 2–3 employees), reflecting the many independent lawn care operators and local crews in this field.
Wages tend to be relatively modest – landscaping workers earn about $30,000–$40,000 per year on average.
LawnStarter Pro and Customer Data 2025
Here’s a by-the-numbers look at LawnStarter over the years and in data and surveys in 2025:
- 500,000+: Number of happy customers across the U.S.
- 7,500+: Number of LawnTrepreneurs, aka LawnStarter’s lawn care pros, across U.S.
- $250 million+: Paid to pros since LawnStarter’s founding in 2013
- 2.5 million+: 5-star reviews
- $40-$70: Average price per mow
- 246 Days: Median season length (longest in Southern states, shortest in New England)
LawnStarter Research: Homeowners and Lawn Care
Key findings from our research and study story surveys:
- 47.32%: Percentage of homeowners surveyed who mow weekly in peak season
- 49.96%: Homeowners who say lawn and landscaping is their biggest home maintenance task
- 54.07%: Homeowners who DIY lawn care
- 51% / 57%: Percentage of women and men who handle lawn care themselves
- 68.6%: Homeowners who have pets (dog waste is a pain point for lawn care workers)
How Lawn Care and Landscaping is Changing
Trends shaping the landscaping and lawn care industry:
- Water-wise and drought-resistant landscaping. Xeriscaping and grass alternatives are becoming more common, especially across the West, Southwest, and South. Why? Up to 75% of home water usage is spent to maintain a green, thriving front lawn.
- Adoption of smart technologies. App-based sprinklers and robotic mowers are on the rise. How fast are robot mowers being adopted? The U.S. robotic lawn mower market is expected to double from $351 million in 2021 to $704 million by 2027.
- Tariffs will increase the cost of lawn care: Tariffs “on Chinese imports, including small engines and irrigation parts, will significantly raise the cost of landscaping equipment,” IBIS notes. Landscapers may delay purchases or raise service rates, cutting into margins.
- Inexpensive labor and immigration crackdown: Landscaping uses more H-2B seasonal work visas than any other industry – 39% of the total. With stricter immigration rules, businesses face fewer workers and rising labor costs..
- Environmental restrictions: California was first with a statewide ban on the sale of new gas-powered lawn care equipment, but more than 200 municipalities across the U.S. have barred, limited, or planned to restrict gas-powered mowers and/or leaf blowers.
Growth and Change in Lawn Care and at LawnStarter
As the industry changes, LawnStarter is changing, from testing robot lawn mowers to training lawn care pros to repair smart sprinklers and install xeriscaped yards. LawnStarter now is expanding into landscaping and tree care.
We make lawn care – and now landscaping – easy. If you need it done in your yard, our local lawn care pros can do it.
Main Photo Credit: Illustration by Whitney Lehnecker / Adobe Stock
