{"id":671,"date":"2015-02-27T00:04:05","date_gmt":"2015-02-27T03:04:05","guid":{"rendered":"http:\/\/lawnstarter.com\/blog\/?p=671"},"modified":"2016-12-26T15:02:52","modified_gmt":"2016-12-26T18:02:52","slug":"lawnstarter-behind-scenes-week-1","status":"publish","type":"post","link":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/","title":{"rendered":"LawnStarter Behind the Scenes &#8211; Week 1"},"content":{"rendered":"<p class=\"p1\" style=\"color: #333333;\">Hey everyone,<\/p> <p class=\"p1\" style=\"color: #333333;\">It has been a year and a half now since I dropped out of school, became a biphasic sleeper, and started building my dream company.<\/p> <p class=\"p1\" style=\"color: #333333;\">Over the last few months so many people have asked me about LawnStarter, startups, and everything in between that I decided to make a weekly video to let everybody see what a startup\u00a0is REALLY like! Hope you enjoy.<\/p> <p style=\"color: #333333;\">So without further ado, here it is:<\/p> <p><iframe src=\"https:\/\/www.youtube.com\/embed\/N_X6AewDevs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p> <p>If you found this video helpful please share with one friend. Thanks!<\/p> <p>Steve<\/p><div class=\"ays-arp-under-posts-container ays-arp-elegant-layout related-posts\" id=\"ays-arp-under-posts-container-671-6aa611aac23c8\"  data-id=\"6aa611aac23c8\" data-ratio=\"1\"><h2 class=\"ays-arp-under-posts-container-title\">Related Posts:<\/h2><input type=\"hidden\" name=\"ays-arp-id-6aa611aac23c8\" value=\"671\"><div class=\"ays-arp-under-posts\"><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/lawnstarter-background-check\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/he-LawnStarter-Background-Check-768x512.jpg?wsr\" alt=\"Aerial view of a man using a string trimmer from above with text overlay: The LawnStarter Background Check. Book With Confidence\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/he-LawnStarter-Background-Check-768x512.jpg?wsr\" alt=\"Aerial view of a man using a string trimmer from above with text overlay: The LawnStarter Background Check. Book With Confidence\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/lawnstarter-background-check\/\" class=\"ays-arp-under-post-link\"  >The LawnStarter Background Check: What We Verify<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/lawnstarter-background-check\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/what-is-lawnstarter-how-does-it-work\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/What-Is-LawnStarter-and-How-Does-It-Work-Complete-Guide-1-768x512.jpg?wsr\" alt=\"LawnStarter Pro Justin Stultz mowing a residential yard. LawnStarter: Lawn Care Made Simple. Guaranteed.\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/What-Is-LawnStarter-and-How-Does-It-Work-Complete-Guide-1-768x512.jpg?wsr\" alt=\"LawnStarter Pro Justin Stultz mowing a residential yard. LawnStarter: Lawn Care Made Simple. Guaranteed.\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/what-is-lawnstarter-how-does-it-work\/\" class=\"ays-arp-under-post-link\"  >What Is LawnStarter and How Does It...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/what-is-lawnstarter-how-does-it-work\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/become-a-lawnstarter-pro\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/What-It-Takes-to-Become-a-LawnStarter-Pro-hero-768x512.jpg?wsr\" alt=\"Justin Stultz pushes an orange mower along a sidewalk, cutting tall grass in a shaded residential yard.\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/What-It-Takes-to-Become-a-LawnStarter-Pro-hero-768x512.jpg?wsr\" alt=\"Justin Stultz pushes an orange mower along a sidewalk, cutting tall grass in a shaded residential yard.\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/become-a-lawnstarter-pro\/\" class=\"ays-arp-under-post-link\"  >What It Takes to Become a LawnStarter...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/become-a-lawnstarter-pro\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/yard-cleanup-how-it-works\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/LawnStarter-yard-cleanup-768x512.jpg?wsr\" alt=\"LawnStarter yard cleanup banner showing a landscaper using a leaf blower on a green lawn with service pricing message.\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/LawnStarter-yard-cleanup-768x512.jpg?wsr\" alt=\"LawnStarter yard cleanup banner showing a landscaper using a leaf blower on a green lawn with service pricing message.\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/yard-cleanup-how-it-works\/\" class=\"ays-arp-under-post-link\"  >LawnStarter Yard Cleanup: Services, Instant Pricing, and...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/yard-cleanup-how-it-works\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/why-lawnstarter-pros-are-independent-contractors\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/LawnStarter-Pros-Are-Independent-Contractors-hero-768x512.jpg?wsr\" alt=\"LawnStarter Pro Carlos stands with crossed arms in a residential yard, representing local business owners providing better lawn care.\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/06\/LawnStarter-Pros-Are-Independent-Contractors-hero-768x512.jpg?wsr\" alt=\"LawnStarter Pro Carlos stands with crossed arms in a residential yard, representing local business owners providing better lawn care.\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/why-lawnstarter-pros-are-independent-contractors\/\" class=\"ays-arp-under-post-link\"  >Why LawnStarter Pros Are Independent Contractors \u2014...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/lawnstarter\/why-lawnstarter-pros-are-independent-contractors\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><style type=\"text\/css\">\n            #ays-arp-under-posts-container-671-6aa611aac23c8 {\n                width: 100%;\n                word-break: break-word;\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post {\n                width: calc(20% - 10px);\n                overflow: hidden;\n                padding: 10px;\n                border: none;\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-img-row .ays-arp-under-post-img {\n\t\t\t    object-fit: contain;\n\t\t\t    object-position:center center;\n                border: unset;\n                padding: unset;\n                border-radius: 0px;\n                height: 100%\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-posts-container-title,\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-title  .ays-arp-under-post-link,\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-excerpt-row {\n                color: #333333;\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8  .ays-arp-under-posts  .ays-arp-under-post {\n                background-color: rgba(255,255,255,0);\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8  .ays-arp-under-posts  .ays-arp-under-post:hover {\n                background-color: rgba(255,255,255,0);\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-title,\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-link {\n                line-height: 1.5;\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-title a{\n                font-size: 16px;\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-date-author-row {\n                color: rgba(51,51,51,0.7);\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-posts a:active,\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-posts a:hover,\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-posts a:focus,\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-posts a {\n                text-decoration: unset;\n                cursor: pointer;\n                outline: unset;\n                text-decoration-skip-ink: none;\n                background: unset;\n                opacity: 1;\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-img-row .ays-arp-under-post-img.ays-arp-under-post-img-mobile {\n                display: none;                    \n            }\n\n            @media screen and (max-width: 768px){\n\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-img-row .ays-arp-under-post-img {\n                    object-fit: contain;\n                    object-position:center center;\n                    border-radius: 0px;\n                    display: none;\n                }\n\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-img-row .ays-arp-under-post-img.ays-arp-under-post-img-mobile {\n                    display: inline-block;                    \n                }\n\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-title a{\n                    font-size: 16px;\n                }\n\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post {\n                    width: calc(20% - 10px);\n                    border: none;\n                }\n\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-posts-container-title,\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-title  .ays-arp-under-post-link,\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-excerpt-row {\n                    color: #333333;\n                }\n\n                #ays-arp-under-posts-container-671-6aa611aac23c8 .ays-arp-under-post-date-author-row {\n                    color: rgba(51,51,51,0.7);\n                }\n\n                #ays-arp-under-posts-container-671-6aa611aac23c8  .ays-arp-under-posts  .ays-arp-under-post {\n                    background-color: rgba(255,255,255,0);\n                }\n            }\n\n            \n            \/* Layout CSS *\/\n            #ays-arp-under-posts-container-671-6aa611aac23c8.ays-arp-elegant-layout .ays-arp-under-post-date-author-row {\n                border-top: 0.5px solid rgba(51,51,51,0.4);\n            }\n\n            #ays-arp-under-posts-container-671-6aa611aac23c8.ays-arp-elegant-layout .ays-arp-under-post-title a,\n            #ays-arp-under-posts-container-671-6aa611aac23c8.ays-arp-elegant-layout .ays-arp-under-post-read-more-row a {\n                text-decoration: unset;\n            }\n            \n            <\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Hey everyone, It has been a year and a half now since I dropped out of school, became a biphasic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[331,165],"tags":[142,167],"class_list":["post-671","post","type-post","status-publish","format-standard","hentry","category-lawnstarter","category-startup-life","tag-lawnstarter","tag-startups"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"Scott Johnson","author_link":"https:\/\/www.lawnstarter.com\/blog\/author\/ryanfarley\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LawnStarter Behind the Scenes - Week 1<\/title>\n<meta name=\"description\" content=\"Steve introduces the video series, talks email tracking, and opens up the floor for questions. Please share any feedback!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LawnStarter Behind the Scenes - Week 1\" \/>\n<meta property=\"og:description\" content=\"Steve introduces the video series, talks email tracking, and opens up the floor for questions. Please share any feedback!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawnstarter\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-27T03:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-26T18:02:52+00:00\" \/>\n<meta name=\"author\" content=\"Scott Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/\"},\"author\":{\"name\":\"Scott Johnson\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/person\\\/d187a509c711ed1e1fce9e88bcaa8135\"},\"headline\":\"LawnStarter Behind the Scenes &#8211; Week 1\",\"datePublished\":\"2015-02-27T03:04:05+00:00\",\"dateModified\":\"2016-12-26T18:02:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/\"},\"wordCount\":92,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#organization\"},\"keywords\":[\"lawnstarter\",\"startups\"],\"articleSection\":[\"LawnStarter\",\"Startup Life\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/\",\"name\":\"LawnStarter Behind the Scenes - Week 1\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#website\"},\"datePublished\":\"2015-02-27T03:04:05+00:00\",\"dateModified\":\"2016-12-26T18:02:52+00:00\",\"description\":\"Steve introduces the video series, talks email tracking, and opens up the floor for questions. Please share any feedback!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/startup-life\\\/lawnstarter-behind-scenes-week-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LawnStarter Behind the Scenes &#8211; Week 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/\",\"name\":\"Lawnstarter\",\"description\":\"The LawnStarter Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#organization\",\"name\":\"Lawnstarter\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/lawnstarter-logo.svg?wsr\",\"contentUrl\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/lawnstarter-logo.svg?wsr\",\"width\":198,\"height\":26,\"caption\":\"Lawnstarter\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/person\\\/d187a509c711ed1e1fce9e88bcaa8135\",\"name\":\"Scott Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/ls_logo_round-150x150.png?wsr\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/ls_logo_round-150x150.png?wsr\",\"contentUrl\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/ls_logo_round-150x150.png?wsr\",\"caption\":\"Scott Johnson\"},\"description\":\"Scott is a research analyst and writer for the LawnStarter blog. He's a lawn care expert, avid gardener, and dog lover.\",\"sameAs\":[\"https:\\\/\\\/www.lawnstarter.com\"],\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/author\\\/ryanfarley\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LawnStarter Behind the Scenes - Week 1","description":"Steve introduces the video series, talks email tracking, and opens up the floor for questions. Please share any feedback!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/","og_locale":"en_US","og_type":"article","og_title":"LawnStarter Behind the Scenes - Week 1","og_description":"Steve introduces the video series, talks email tracking, and opens up the floor for questions. Please share any feedback!","og_url":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/","og_site_name":"Lawnstarter","article_published_time":"2015-02-27T03:04:05+00:00","article_modified_time":"2016-12-26T18:02:52+00:00","author":"Scott Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scott Johnson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/#article","isPartOf":{"@id":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/"},"author":{"name":"Scott Johnson","@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/person\/d187a509c711ed1e1fce9e88bcaa8135"},"headline":"LawnStarter Behind the Scenes &#8211; Week 1","datePublished":"2015-02-27T03:04:05+00:00","dateModified":"2016-12-26T18:02:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/"},"wordCount":92,"commentCount":0,"publisher":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#organization"},"keywords":["lawnstarter","startups"],"articleSection":["LawnStarter","Startup Life"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/","url":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/","name":"LawnStarter Behind the Scenes - Week 1","isPartOf":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#website"},"datePublished":"2015-02-27T03:04:05+00:00","dateModified":"2016-12-26T18:02:52+00:00","description":"Steve introduces the video series, talks email tracking, and opens up the floor for questions. Please share any feedback!","breadcrumb":{"@id":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.lawnstarter.com\/blog\/startup-life\/lawnstarter-behind-scenes-week-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lawnstarter.com\/blog\/"},{"@type":"ListItem","position":2,"name":"LawnStarter Behind the Scenes &#8211; Week 1"}]},{"@type":"WebSite","@id":"https:\/\/www.lawnstarter.com\/blog\/#website","url":"https:\/\/www.lawnstarter.com\/blog\/","name":"Lawnstarter","description":"The LawnStarter Blog","publisher":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lawnstarter.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lawnstarter.com\/blog\/#organization","name":"Lawnstarter","url":"https:\/\/www.lawnstarter.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/10\/lawnstarter-logo.svg?wsr","contentUrl":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/10\/lawnstarter-logo.svg?wsr","width":198,"height":26,"caption":"Lawnstarter"},"image":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/person\/d187a509c711ed1e1fce9e88bcaa8135","name":"Scott Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/05\/ls_logo_round-150x150.png?wsr","url":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/05\/ls_logo_round-150x150.png?wsr","contentUrl":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/05\/ls_logo_round-150x150.png?wsr","caption":"Scott Johnson"},"description":"Scott is a research analyst and writer for the LawnStarter blog. He's a lawn care expert, avid gardener, and dog lover.","sameAs":["https:\/\/www.lawnstarter.com"],"url":"https:\/\/www.lawnstarter.com\/blog\/author\/ryanfarley\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":0,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}