{"id":42369,"date":"2021-11-30T13:02:15","date_gmt":"2021-11-30T16:02:15","guid":{"rendered":"https:\/\/www.lawnstarter.com\/blog\/?p=42369"},"modified":"2024-12-15T17:29:45","modified_gmt":"2024-12-15T20:29:45","slug":"lawnstarter-adds-board-member-rob-taylor-startup-veteran","status":"publish","type":"post","link":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-adds-board-member-rob-taylor-startup-veteran\/","title":{"rendered":"Startup Veteran and Convey Co-Founder Rob Taylor Joins LawnStarter&#8217;s Board of Directors"},"content":{"rendered":"<p>AUSTIN, Texas (Nov. 30, 2021) \u2014 Austin-based LawnStarter, which connects customers with lawn care and other outdoor services providers, announced today that Austin serial entrepreneur Rob Taylor has joined the company\u2019s board of directors.<\/p>    <p>Taylor is co-founder and former CEO of Austin-based Convey, which <a href=\"https:\/\/www.project44.com\/press-releases\/project44-acquires-convey\" target=\"_blank\" rel=\"noreferrer noopener\">was acquired for $255 million in September<\/a>. Convey powers direct-to-consumer delivery experiences for more than 2,000 of the world\u2019s largest brands. Taylor is now <a href=\"https:\/\/www.linkedin.com\/in\/robertjtaylor\/\" target=\"_blank\" rel=\"noreferrer noopener\">president of Convey by project44<\/a>, which acquired the company.<\/p>    <figure class=\"wp-block-image alignleft size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"321\" height=\"321\" src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/11\/rsz_rob_taylor-2.jpg\" alt=\"rob taylor headshot\" class=\"wp-image-42383\" srcset=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/11\/rsz_rob_taylor-2.jpg 321w, https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/11\/rsz_rob_taylor-2-300x300.jpg 300w, https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/11\/rsz_rob_taylor-2-150x150.jpg 150w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><figcaption class=\"wp-element-caption\">Rob Taylor, co-founder of Convey<\/figcaption><\/figure>    <p>Like <a href=\"https:\/\/www.lawnstarter.com\/\">LawnStarter<\/a>, Convey was founded in 2013. Taylor met LawnStarter co-founders Steve Corcoran, Ryan Farley and Jonas Weigert when LawnStarter was part of the Techstars Austin business accelerator. Taylor served as LawnStarter\u2019s mentor at Techstars and even invested in the company.<\/p>    <p>\u201cHaving watched Steve, Ryan and Jonas grow LawnStarter into what it is today, I am eager to help LawnStarter reach even greater heights. The market opportunity for on-demand outdoor services like those offered by LawnStarter is substantial, and I want to help LawnStarter capture an even bigger piece of that market,\u201d Taylor says.<\/p>    <p>Before Convey, Taylor was president of BlackLocus, an Austin-based provider of data-driven retail pricing tools. <a href=\"https:\/\/techcrunch.com\/2012\/12\/17\/home-depot-acquires-data-driven-pricing-analytics-startup-blacklocus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Home Depot acquired BlackLocus<\/a> in 2012.&nbsp;<\/p>    <p>Prior to that, Taylor was chief operating officer, executive vice president and general manager of TrueCar, a Santa Monica, California-based automotive pricing and buying platform that completed its IPO in 2014.<\/p>    <p>Taylor\u2019s appointment to the LawnStarter board comes on the heels of <a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-acquires-lawn-love\/\">its acquisition of San Diego-based competitor Lawn Love<\/a> in August.<\/p>    <p>\u201cRob is joining the LawnStarter board at a pivotal time for the company,\u201d says Farley, LawnStarter\u2019s chief marketing officer. \u201cHe has been an amazing mentor for us through the years.\u201d<br><br>\u201cWith the acquisition of Lawn Love, we\u2019re just getting started disrupting the $500 billion home services market, and Rob\u2019s vast experience guiding companies in growth mode will help us as we continue to scale,\u201d he adds.<\/p>    <h2 class=\"wp-block-heading\"><strong>About LawnStarter<\/strong><\/h2>    <p>LawnStarter, founded in 2013 and a graduate of Techstars Austin, saves consumers time, money and energy by providing easy access to providers of lawn care and other outdoor services in their area. LawnStarter has no contracts, all payments are made online, and consumers can manage their accounts on LawnStarter\u2019s website or mobile app.<\/p>    <p>Combined, LawnStarter and <a href=\"https:\/\/lawnlove.com\/\">Lawn Love<\/a> have raised $33 million in funding from investors that include Lerer Hippeau, Edison Partners, Bull Creek Capital, Y Combinator, Barbara Corcoran, Alexis Ohanian, Joe Montana, Gary Vaynerchuk, Cotter Cunningham and Rony Kahan.<\/p>    <p><em>For additional information, email <\/em><a href=\"mailto:Media@LawnStarter.com\" target=\"_blank\" rel=\"noreferrer noopener\"><em>media@LawnStarter.com<\/em><\/a><em> or call&nbsp;(512) 601-0508.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>AUSTIN, Texas (Nov. 30, 2021) \u2014 Austin-based LawnStarter, which connects customers with lawn care and other outdoor services providers, announced [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":37912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[747],"tags":[],"class_list":["post-42369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"featured_image_src":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/07\/lawnstarter-logo.jpg?wsr","author_info":{"display_name":"John Egan","author_link":"https:\/\/www.lawnstarter.com\/blog\/author\/johnegan\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Startup Veteran and Convey Co-Founder Rob Taylor Joins LawnStarter&#039;s Board of Directors<\/title>\n<meta name=\"description\" content=\"Austin-based LawnStarter adds serial entrepreneur Rob Taylor, founder of Convey, which was 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