{"id":17879,"date":"2020-06-30T15:14:59","date_gmt":"2020-06-30T18:14:59","guid":{"rendered":"https:\/\/www.lawnstarter.com\/blog\/?p=17879"},"modified":"2021-05-25T15:04:27","modified_gmt":"2021-05-25T18:04:27","slug":"lawnstarter-hires-cfo","status":"publish","type":"post","link":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/","title":{"rendered":"LawnStarter, on the grow, hires CFO and other team members"},"content":{"rendered":"<p><b>AUSTIN, Texas \u2014&nbsp;<\/b>LawnStarter, which puts lawn care pros at your fingertips, has hired a Chief Financial Officer and other key team members as the company accelerates growth.<\/p> <p>\u201cLawnStarter is growing and expanding because professional lawn care makes life easier &#8212; it&#8217;s one less thing to worry about as we juggle working from home, kids home from school and all our everyday duties and responsibilities,\u201d LawnStarter Co-Founder Ryan Farley says.<\/p> <h2>About new LawnStarter CFO Arman Panjwani<\/h2> <p>New LawnStarter Chief Financial Officer Arman Panjwani was previously Chief Business Officer at <a href=\"https:\/\/www.forbes.com\/sites\/zackomalleygreenburg\/2018\/05\/04\/how-muzik-raised-70-million-from-michael-jordan-drake-francois-henri-pinault-gucci-headphones\/#3a8369fe9af3\">MUZIK<\/a> responsible for leading strategy, business development, and partnerships.<\/p> <figure id=\"attachment_17885\" aria-describedby=\"caption-attachment-17885\" style=\"width: 340px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-17885 size-full\" src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/06\/Arman-Panjwani-e1593544065331.png\" alt=\"New LawnStarter Chief Financial Officer Arman Panjwani\" width=\"340\" height=\"341\"><figcaption id=\"caption-attachment-17885\" class=\"wp-caption-text\">New LawnStarter Chief Financial Officer Arman Panjwani<\/figcaption><\/figure> <p>Prior to that, Panjwani led Snap\u2019s Corporate Finance and Investor Relations team. He joined Snap in late 2016 to assist with Snap\u2019s initial public offering (IPO).<\/p> <p>&#8220;I look forward to working alongside the existing leadership team to achieve our goal of making LawnStarter the one-stop shop for outdoor home services,&#8221; Panjwani says. &#8220;There is tremendous opportunity ahead as we look toward vertical and market expansion, both of which will derive value to all stakeholders.&#8221;<\/p> <p>Panjwani, began his career on the Mergers and Acquisitions team at <a href=\"http:\/\/www.qatalyst.com\/index.php\/q-deals2\">Qatalyst Partners<\/a> focusing on deals across the technology ecosystem. Panjwani has worked on closed deals exceeding $10 billion in transaction value.<\/p> <p>LawnStarter also hired Jeff Herman as managing editor, formerly of Austin-based CreditCards.com, and Shawn Jones, Head of Contact Center Operations.<\/p> <p>Panjwani and the additional hires follow Austin-based LawnStarter announcing a $10.5 million growth investment from <a href=\"https:\/\/www.edisonpartners.com\">Edison Partners<\/a>, a leading equity investor, in November 2019.<\/p> <p>The new funding is powering LawnStarter\u2019s expansion, adding new outdoor service lines including landscaping, fertilization, pest control, and tree care.<\/p> <h2>About LawnStarter<\/h2> <p>Austin-based LawnStarter, through its website and app, provides lawn care and other home services with the click of a button.<\/p> <p><b>How LawnStarter works:&nbsp;<\/b>Within seconds, homeowners can view pricing and book skilled landscapers. All have years of experience dealing with grass, weeds, pests, flower beds, and anything else that grows in the yard.<\/p> <p><b>The LawnStarter advantage:&nbsp;<\/b>Customers get affordable pricing, fast online ordering, and satisfaction guaranteed from insured professionals.<\/p> <p>Since its launch in 2013, LawnStarter has expanded its lawn care services to 120 U.S. markets.<\/p> <p><b>More information:&nbsp;<\/b>Visit <a href=\"https:\/\/www.lawnstarter.com\/lawn-care\">LawnStarter.com<\/a>.<\/p> <p><b>Questions?&nbsp;<\/b>Email <a href=\"mailto:Media@LawnStarter.com\">Media@LawnStarter.com<\/a>.<\/p> <p>&nbsp;<\/p><div class=\"ays-arp-under-posts-container ays-arp-elegant-layout related-posts\" id=\"ays-arp-under-posts-container-17879-6af3ade2b321e\"  data-id=\"6af3ade2b321e\" data-ratio=\"1\"><h2 class=\"ays-arp-under-posts-container-title\">Related Posts:<\/h2><input type=\"hidden\" name=\"ays-arp-id-6af3ade2b321e\" value=\"17879\"><div class=\"ays-arp-under-posts\"><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-first-chief-operating-officer\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/04\/Image-1-768x480.jpg?wsr\" alt=\"Steve Corcoran, CEO, and Gary Kleinman, COO, side by side in circular portraits above LawnStarter branding and a green banner.\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2026\/04\/Image-1-768x480.jpg?wsr\" alt=\"Steve Corcoran, CEO, and Gary Kleinman, COO, side by side in circular portraits above LawnStarter branding and a green banner.\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-first-chief-operating-officer\/\" class=\"ays-arp-under-post-link\"  >LawnStarter Hires Blue Apron Exec as First...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-first-chief-operating-officer\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-100-million-in-bookings\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/LawnStarter-Rockets-Past-100M-in-Bookings-768x421.jpg?wsr\" alt=\"LawnStarter Rockets Past $100M in Bookings\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/LawnStarter-Rockets-Past-100M-in-Bookings-768x421.jpg?wsr\" alt=\"LawnStarter Rockets Past $100M in Bookings\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-100-million-in-bookings\/\" class=\"ays-arp-under-post-link\"  >LawnStarter Rockets Past $100M in Bookings, Ignites...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-100-million-in-bookings\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-city-expansion\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2024\/06\/LS-Cities-and-Markets-Expansion-1-1-768x512.jpg?wsr\" alt=\"LS Cities and markets expansion\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2024\/06\/LS-Cities-and-Markets-Expansion-1-1-768x512.jpg?wsr\" alt=\"LS Cities and markets expansion\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-city-expansion\/\" class=\"ays-arp-under-post-link\"  >Fast-Growing LawnStarter Adds 198 New Markets, 440...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-city-expansion\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-records-first-annual-profit\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2024\/01\/Untitled-design-1-768x421.jpg?wsr\" alt=\"LawnStarter first annual profit\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2024\/01\/Untitled-design-1-768x421.jpg?wsr\" alt=\"LawnStarter first annual profit\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-records-first-annual-profit\/\" class=\"ays-arp-under-post-link\"  >LawnStarter Mows Down Milestones, Hits Profitability in...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-records-first-annual-profit\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><div class=\"ays-arp-under-post\"><div class=\"ays-arp-under-post-header\"><div class=\"ays-arp-under-post-img-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-cfo-top-cfos-in-internet-space\/\" class=\"ays-arp-under-post-link\"  ><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2023\/01\/arman-cfo-768x429.jpg?wsr\" alt=\"Arman Panjwani, LawnStarter CFO photo with LawnStarter logo with Best Startup US logo\" class=\"ays-arp-under-post-img\"><img src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2023\/01\/arman-cfo-768x429.jpg?wsr\" alt=\"Arman Panjwani, LawnStarter CFO photo with LawnStarter logo with Best Startup US logo\" class=\"ays-arp-under-post-img ays-arp-under-post-img-mobile\"><\/a><\/div><\/div><div class=\"ays-arp-under-post-content\"><div class=\"ays-arp-under-post-title-row\"><div class=\"ays-arp-under-post-title\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-cfo-top-cfos-in-internet-space\/\" class=\"ays-arp-under-post-link\"  >LawnStarter CFO Arman Panjwani named one of...<\/a><\/div><\/div><div class=\"ays-arp-under-post-read-more-row\"><a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-cfo-top-cfos-in-internet-space\/\" class=\"ays-arp-under-post-link\"  ><span class=\"ays-arp-under-post-read-more\">Read more<\/span><\/a><\/div><\/div><\/div><\/div><style type=\"text\/css\">\n            #ays-arp-under-posts-container-17879-6af3ade2b321e {\n                width: 100%;\n                word-break: break-word;\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post {\n                width: calc(20% - 10px);\n                overflow: hidden;\n                padding: 10px;\n                border: none;\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-img-row .ays-arp-under-post-img {\n\t\t\t    object-fit: contain;\n\t\t\t    object-position:center center;\n                border: unset;\n                padding: unset;\n                border-radius: 0px;\n                height: 100%\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-posts-container-title,\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-title  .ays-arp-under-post-link,\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-excerpt-row {\n                color: #333333;\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e  .ays-arp-under-posts  .ays-arp-under-post {\n                background-color: rgba(255,255,255,0);\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e  .ays-arp-under-posts  .ays-arp-under-post:hover {\n                background-color: rgba(255,255,255,0);\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-title,\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-link {\n                line-height: 1.5;\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-title a{\n                font-size: 16px;\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-date-author-row {\n                color: rgba(51,51,51,0.7);\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-posts a:active,\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-posts a:hover,\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-posts a:focus,\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-posts a {\n                text-decoration: unset;\n                cursor: pointer;\n                outline: unset;\n                text-decoration-skip-ink: none;\n                background: unset;\n                opacity: 1;\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-img-row .ays-arp-under-post-img.ays-arp-under-post-img-mobile {\n                display: none;                    \n            }\n\n            @media screen and (max-width: 768px){\n\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-img-row .ays-arp-under-post-img {\n                    object-fit: contain;\n                    object-position:center center;\n                    border-radius: 0px;\n                    display: none;\n                }\n\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-img-row .ays-arp-under-post-img.ays-arp-under-post-img-mobile {\n                    display: inline-block;                    \n                }\n\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-title a{\n                    font-size: 16px;\n                }\n\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post {\n                    width: calc(20% - 10px);\n                    border: none;\n                }\n\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-posts-container-title,\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-title  .ays-arp-under-post-link,\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-excerpt-row {\n                    color: #333333;\n                }\n\n                #ays-arp-under-posts-container-17879-6af3ade2b321e .ays-arp-under-post-date-author-row {\n                    color: rgba(51,51,51,0.7);\n                }\n\n                #ays-arp-under-posts-container-17879-6af3ade2b321e  .ays-arp-under-posts  .ays-arp-under-post {\n                    background-color: rgba(255,255,255,0);\n                }\n            }\n\n            \n            \/* Layout CSS *\/\n            #ays-arp-under-posts-container-17879-6af3ade2b321e.ays-arp-elegant-layout .ays-arp-under-post-date-author-row {\n                border-top: 0.5px solid rgba(51,51,51,0.4);\n            }\n\n            #ays-arp-under-posts-container-17879-6af3ade2b321e.ays-arp-elegant-layout .ays-arp-under-post-title a,\n            #ays-arp-under-posts-container-17879-6af3ade2b321e.ays-arp-elegant-layout .ays-arp-under-post-read-more-row a {\n                text-decoration: unset;\n            }\n            \n            <\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>AUSTIN, Texas \u2014&nbsp;LawnStarter, which puts lawn care pros at your fingertips, has hired a Chief Financial Officer and other key [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":15801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[747],"tags":[],"class_list":["post-17879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"featured_image_src":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/11\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr","author_info":{"display_name":"Jeff Herman","author_link":"https:\/\/www.lawnstarter.com\/blog\/author\/jeff-herman\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LawnStarter, on the grow, hires CFO and other team members<\/title>\n<meta name=\"description\" content=\"LawnStarter, the one-stop shop for lawn care needs, has hired Arman Panjwani as CFO and other team members as it accelerates growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LawnStarter, on the grow, hires CFO and other team members\" \/>\n<meta property=\"og:description\" content=\"LawnStarter, the one-stop shop for lawn care needs, has hired Arman Panjwani as CFO and other team members as it accelerates growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/\" \/>\n<meta property=\"og:site_name\" content=\"Lawnstarter\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T18:14:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-25T18:04:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/11\/lawnstarter-stripes-w-logo2-e1616263574665.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeff Herman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HermanJeff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff Herman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/\"},\"author\":{\"name\":\"Jeff Herman\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/person\\\/303b6dfa79ceb0cd80150640ddf9b41f\"},\"headline\":\"LawnStarter, on the grow, hires CFO and other team members\",\"datePublished\":\"2020-06-30T18:14:59+00:00\",\"dateModified\":\"2021-05-25T18:04:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/\"},\"wordCount\":394,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr\",\"articleSection\":[\"Press release\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/\",\"name\":\"LawnStarter, on the grow, hires CFO and other team members\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr\",\"datePublished\":\"2020-06-30T18:14:59+00:00\",\"dateModified\":\"2021-05-25T18:04:27+00:00\",\"description\":\"LawnStarter, the one-stop shop for lawn care needs, has hired Arman Panjwani as CFO and other team members as it accelerates growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr\",\"contentUrl\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr\",\"width\":1200,\"height\":900,\"caption\":\"LawnStarter logo on striped lawn 3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/press-release\\\/lawnstarter-hires-cfo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LawnStarter, on the grow, hires CFO and other team members\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/\",\"name\":\"Lawnstarter\",\"description\":\"The LawnStarter Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#organization\",\"name\":\"Lawnstarter\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/lawnstarter-logo.svg?wsr\",\"contentUrl\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/lawnstarter-logo.svg?wsr\",\"width\":198,\"height\":26,\"caption\":\"Lawnstarter\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/#\\\/schema\\\/person\\\/303b6dfa79ceb0cd80150640ddf9b41f\",\"name\":\"Jeff Herman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/IMG_2367-150x150.jpeg?wsr\",\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/IMG_2367-150x150.jpeg?wsr\",\"contentUrl\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/IMG_2367-150x150.jpeg?wsr\",\"caption\":\"Jeff Herman\"},\"description\":\"Jeff Herman, editor-in-chief of LawnStarter, mowed lawns as a teen, and his uncle owned the biggest sod business in St. Louis. Previously, Herman worked at The New York Times, CreditCards.com, and most recently at AllAboutVision.com. Now Herman is All About Lawn Care.\",\"sameAs\":[\"http:\\\/\\\/www.linkedin.com\\\/in\\\/jeffjherman\",\"https:\\\/\\\/x.com\\\/HermanJeff\"],\"url\":\"https:\\\/\\\/www.lawnstarter.com\\\/blog\\\/author\\\/jeff-herman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LawnStarter, on the grow, hires CFO and other team members","description":"LawnStarter, the one-stop shop for lawn care needs, has hired Arman Panjwani as CFO and other team members as it accelerates growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/","og_locale":"en_US","og_type":"article","og_title":"LawnStarter, on the grow, hires CFO and other team members","og_description":"LawnStarter, the one-stop shop for lawn care needs, has hired Arman Panjwani as CFO and other team members as it accelerates growth.","og_url":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/","og_site_name":"Lawnstarter","article_published_time":"2020-06-30T18:14:59+00:00","article_modified_time":"2021-05-25T18:04:27+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/11\/lawnstarter-stripes-w-logo2-e1616263574665.jpg","type":"image\/jpeg"}],"author":"Jeff Herman","twitter_card":"summary_large_image","twitter_creator":"@HermanJeff","twitter_misc":{"Written by":"Jeff Herman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/#article","isPartOf":{"@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/"},"author":{"name":"Jeff Herman","@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/person\/303b6dfa79ceb0cd80150640ddf9b41f"},"headline":"LawnStarter, on the grow, hires CFO and other team members","datePublished":"2020-06-30T18:14:59+00:00","dateModified":"2021-05-25T18:04:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/"},"wordCount":394,"commentCount":1,"publisher":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/11\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr","articleSection":["Press release"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/","url":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/","name":"LawnStarter, on the grow, hires CFO and other team members","isPartOf":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/#primaryimage"},"image":{"@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/11\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr","datePublished":"2020-06-30T18:14:59+00:00","dateModified":"2021-05-25T18:04:27+00:00","description":"LawnStarter, the one-stop shop for lawn care needs, has hired Arman Panjwani as CFO and other team members as it accelerates growth.","breadcrumb":{"@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/#primaryimage","url":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/11\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr","contentUrl":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2019\/11\/lawnstarter-stripes-w-logo2-e1616263574665.jpg?wsr","width":1200,"height":900,"caption":"LawnStarter logo on striped lawn 3"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-hires-cfo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lawnstarter.com\/blog\/"},{"@type":"ListItem","position":2,"name":"LawnStarter, on the grow, hires CFO and other team members"}]},{"@type":"WebSite","@id":"https:\/\/www.lawnstarter.com\/blog\/#website","url":"https:\/\/www.lawnstarter.com\/blog\/","name":"Lawnstarter","description":"The LawnStarter Blog","publisher":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lawnstarter.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lawnstarter.com\/blog\/#organization","name":"Lawnstarter","url":"https:\/\/www.lawnstarter.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/10\/lawnstarter-logo.svg?wsr","contentUrl":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2021\/10\/lawnstarter-logo.svg?wsr","width":198,"height":26,"caption":"Lawnstarter"},"image":{"@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.lawnstarter.com\/blog\/#\/schema\/person\/303b6dfa79ceb0cd80150640ddf9b41f","name":"Jeff Herman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_2367-150x150.jpeg?wsr","url":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_2367-150x150.jpeg?wsr","contentUrl":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/07\/IMG_2367-150x150.jpeg?wsr","caption":"Jeff Herman"},"description":"Jeff Herman, editor-in-chief of LawnStarter, mowed lawns as a teen, and his uncle owned the biggest sod business in St. Louis. Previously, Herman worked at The New York Times, CreditCards.com, and most recently at AllAboutVision.com. Now Herman is All About Lawn Care.","sameAs":["http:\/\/www.linkedin.com\/in\/jeffjherman","https:\/\/x.com\/HermanJeff"],"url":"https:\/\/www.lawnstarter.com\/blog\/author\/jeff-herman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts\/17879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/comments?post=17879"}],"version-history":[{"count":0,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts\/17879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/media\/15801"}],"wp:attachment":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/media?parent=17879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/categories?post=17879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/tags?post=17879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}