{"id":16946,"date":"2020-02-18T08:00:32","date_gmt":"2020-02-18T11:00:32","guid":{"rendered":"https:\/\/www.lawnstarter.com\/blog\/?p=16946"},"modified":"2025-04-04T15:37:40","modified_gmt":"2025-04-04T18:37:40","slug":"national","status":"publish","type":"post","link":"https:\/\/www.lawnstarter.com\/blog\/homebuyer-happiness\/national\/","title":{"rendered":"Homebuyer Happiness Survey: Iowans Happiest With Their Home Purchase"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"300\" src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/02\/NewBuyer_Header.png\" alt=\"NewBuyer Header\" class=\"wp-image-16950\" srcset=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/02\/NewBuyer_Header.png 1000w, https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/02\/NewBuyer_Header-300x90.png 300w, https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/02\/NewBuyer_Header-768x230.png 768w, https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/02\/NewBuyer_Header-800x240.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>    <p><span style=\"font-weight: 400;\">A LawnStarter.com survey of more than 5,000 recent homebuyers found that Iowans are the happiest with their home purchase \u2014 but nearly 1 million homebuyers nationally regret their purchase. <\/span><\/p>    <p><span style=\"font-weight: 400;\">The results are part of a large-scale \u201cNew Homebuyer Happiness Index\u201d survey by LawnStarter, a national on-demand lawn and landscaping service company. We surveyed 5,672 people who purchased homes in 2019. All respondents answered 118 questions about various aspects of homebuying. Results were obtained from people in all 50 states and Washington, D.C.&nbsp;<\/span><\/p>    <div class=\"infogram-embed\" data-id=\"d37b2664-392f-43df-aec4-2cbeaa5f62bb\" data-type=\"interactive\" data-title=\"Happiness Index \"><\/div><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>    <p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How We Created the New Homebuyer Happiness Index<\/span><\/h2>    <p><span style=\"font-weight: 400;\">The core of the survey was six questions related to how happy the homebuyers were with their purchase.&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">We asked:&nbsp;<\/span><\/p>    <ul class=\"wp-block-list\"> <li><span style=\"font-weight: 400;\">If their neighbors were friendly.<\/span><\/li>    <li><span style=\"font-weight: 400;\">If the neighborhood felt safe.<\/span><\/li>    <li><span style=\"font-weight: 400;\">Whether the job market was good.<\/span><\/li>    <li><span style=\"font-weight: 400;\">Whether the new location was a good place to raise children.<\/span><\/li>    <li><span style=\"font-weight: 400;\">If they regret the purchase.<\/span><\/li>    <li><span style=\"font-weight: 400;\">Would they buy the same house, knowing what they know now.&nbsp;<\/span><\/li> <\/ul>    <p><span style=\"font-weight: 400;\">Answers to those six questions were weighted equally and converted to a 100-point scale, with 100 being the happiest.<\/span><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Key findings<\/span><\/h2>    <p><span style=\"font-weight: 400;\">Overall, homebuyers were happy. The national average score on the New Homebuyer Happiness Index was 81. While the answers showed a strong degree of satisfaction, many factors \u2014 some of them surprising \u2014 were associated with making people dissatisfied. Location played a strong role in happiness, but so did the price paid, square footage, number of bedrooms and even the architectural style.<\/span><\/p>    <p><span style=\"font-weight: 400;\">Here are the key findings on what made people happy with their new homes, and what made them regret their purchases.<\/span><\/p>    <ul class=\"wp-block-list\"> <li><span style=\"font-weight: 400;\"><strong>Iowans were the happiest<\/strong>, scoring 86.6 on the Home Happiness Index. <strong>Wisconsin, Nebraska, Alabama<\/strong> and <strong>North Dakota<\/strong> rounded out the top five.<\/span><br><\/li>    <li><span style=\"font-weight: 400;\"><strong>Wyoming homebuyers were least happy<\/strong>, scoring 68.7 on the index. The other least-happy homebuyers were from the <strong>District of Columbia, Alaska, Montana<\/strong> and <strong>New Mexico<\/strong>.<\/span><br><\/li>    <li><span style=\"font-weight: 400;\"><strong>More than 1 in 7 homebuyers (15.3%) say they regret the purchase<\/strong>. There were 6.02 million homes sold in the U.S. in 2019, according to data released in January from the <\/span><a href=\"https:\/\/www.census.gov\/construction\/nrs\/pdf\/newressales.pdf\"><span style=\"font-weight: 400;\">U.S. Census Bureau<\/span><\/a><span style=\"font-weight: 400;\"> and the <\/span><a href=\"https:\/\/www.nar.realtor\/newsroom\/existing-home-sales-climb-3-6-in-december\"><span style=\"font-weight: 400;\">National Association of Realtors<\/span><\/a><span style=\"font-weight: 400;\">. That means that about 925,000 homebuyers regret their decision.<\/span><br><\/li>    <li><span style=\"font-weight: 400;\"><strong>Bigger is better. <\/strong>Happiness rises steadily with the number of bedrooms: People with five or more bedrooms are 17% happier with their purchase than those with just one bedroom. Square footage matters, too: Those with homes of 3,000 square feet or more reported the greatest happiness. Those who bought tiny homes expressed the smallest amount of happiness.<\/span><br><\/li>    <li><span style=\"font-weight: 400;\"><strong>Paying more does not lead to happiness.<\/strong> The unhappiest homeowners were at either end of the price scale: Those who paid more than $900,000 for a house, and those who paid less than $100,000 were both significantly less happy. The happiest homeowners were those in between, who paid between $100,00 and $900,000.<\/span><br><\/li>    <li><span style=\"font-weight: 400;\"><strong>People who had to make significant sacrifices to buy the home ended up less happy.<\/strong> Those who had to take on a second, full-time job to pay for the home were especially disgruntled.<\/span><\/li> <\/ul>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Why Iowans are Happy Homebuyers<\/span><\/h2>    <p><span style=\"font-weight: 400;\">Iowans reported satisfaction across the board, saying they were especially pleased with how Iowa is both safe and a good place to raise children.&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">\u201cThe state and several of our cities are landing in lists of top places to live for a variety of reasons,\u201d said Scott Wendl, 2020 president of the Iowa Association of Realtors, in a <\/span><a href=\"https:\/\/www.iowarealtors.com\/news\/2019-iowa-real-estate-market-finishes-strong-sales-up-prices-up\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">statement<\/span><\/a><span style=\"font-weight: 400;\"> about Iowa\u2019s homebuying market. \u201cIowa was ranked No. 1 for housing affordability. Iowa was also first in \u2018best place to find a job.\u2019 With high marks in education, cost of living and a growing high-tech startup sector, Iowa is an attractive place to work and raise a family.\u201d<\/span><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What Makes Wyomingites Unhappy With Their Home Purchase<\/span><\/h2>    <p><span style=\"font-weight: 400;\">Almost half of the homebuyers from Wyoming, on the other hand, regretted their purchase. They were particularly unhappy with the job market, and many gave their neighbors poor marks for their friendliness.&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">Only homebuyers from Washington, D.C., found their neighbors less-friendly.<\/span><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Homebuying Happiness by Home Size, Style, Price, Bedrooms<\/span><\/h2>    <div class=\"infogram-embed\" data-id=\"_\/p62L3BL3Uw3VtIsCZfkV\" data-type=\"interactive\" data-title=\"National Homeowner asset 2\">&nbsp;<\/div>    <p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>    <p><span style=\"font-weight: 400;\">People who bought homes with more bedrooms and more square footage reported a greater degree of satisfaction.&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">The more bedrooms, the more happy people reported they were with their purchase. Those with homes of six or more bedrooms were the happiest.&nbsp;&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">Although buying a house with more bedrooms made people report greater happiness, more bathrooms did not. People with one bathroom were just as happy as those with five or more.<\/span><\/p>    <p><span style=\"font-weight: 400;\">The age of a home also was associated with happiness. Those buying homes built after 1960 were significantly more likely to be happy than those who bought homes before that year.<\/span><\/p>    <p><span style=\"font-weight: 400;\">Even the architectural style of a home made a difference. Those who bought Tudor and ranch-style homes were happiest. At the bottom end of the scale: Greek revival and pueblo revival styles.<\/span><\/p>    <p><span style=\"font-weight: 400;\">The amount paid over or under the asking price also played a role in happiness, but there\u2019s a twist: The unhappiest people were those who got the biggest bargains.&nbsp;&nbsp;<\/span><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sacrificing Before Buying a Home<\/span><\/h2>    <p><span style=\"font-weight: 400;\">Homebuyers reported making significant sacrifices to before buying their homes \u2014 but that didn\u2019t always make them happy.&nbsp;<\/span><\/p>    <div class=\"infogram-embed\" data-id=\"288380f9-edef-477c-a591-9e79770c0d32\" data-type=\"interactive\" data-title=\"National Homeowner asset 3\">&nbsp;<\/div>    <p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>    <p><span style=\"font-weight: 400;\">Three out of five respondents said that they changed their lifestyle while saving for a house. The most-common change was eating out less often (36%). Another 22% said they gave up eating out completely. About 7% sold off household goods \u2014 usually furniture and clothes, but some sold cars, antiques, collectibles and musical instruments to make their home purchase happen. A handful of people said they sold \u201ceverything.\u201d&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">Many took on second jobs:<\/span><\/p>    <ul class=\"wp-block-list\"> <li><span style=\"font-weight: 400;\">23% said they got another part-time job.<\/span><\/li>    <li><span style=\"font-weight: 400;\">11% said they got another full-time job.&nbsp;<\/span><\/li> <\/ul>    <p><span style=\"font-weight: 400;\">It didn\u2019t end well for many of those who sweated the most for their home: The ones who got a second full-time job scored their happiness at 76 \u2014 five points lower than the national average.<\/span><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What People Would, Would Not Give Up<\/span><\/h2>    <div class=\"infogram-embed\" data-id=\"3f624a61-0986-42d4-9232-245fc5d28b1e\" data-type=\"interactive\" data-title=\"National Homeowner asset 4\">&nbsp;<\/div>    <p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><br><span style=\"font-weight: 400;\">Some features were more highly prized by home buyers. We asked people to name the item or items they gave up on in their homebuying process, and those they refused to give up.&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">States varied greatly in what they were willing to yield on. But when it came to what they refused to give up, two items came up most often \u2014 number of bedrooms, and garage.<\/span><\/p>    <p><span style=\"font-weight: 400;\">The data showed a distinct geographic tilt. Homebuyers in Southern and Eastern states would not yield on the number of bedrooms. People in the West and Northern Plains insisted on a garage.<\/span><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Top Reasons They Bought, Ranked<\/span><\/h2>    <p><span style=\"font-weight: 400;\">The old saying in real estate is \u201clocation, location, location.\u201d<\/span><\/p>    <p><span style=\"font-weight: 400;\">We also asked people to rank the reasons they chose the house they did, from a list of eight potential reasons. Turns out it\u2019s price, size and then location.<\/span><\/p>    <p><span style=\"font-weight: 400;\">Here\u2019s how respondents ranked the reasons for buying the house they did.<\/span><\/p>    <ol class=\"wp-block-list\"> <li><span style=\"font-weight: 400;\">Price<\/span><\/li>    <li><span style=\"font-weight: 400;\">Size<\/span><\/li>    <li><span style=\"font-weight: 400;\">Location<\/span><\/li>    <li><span style=\"font-weight: 400;\">Yard size<\/span><\/li>    <li><span style=\"font-weight: 400;\">Kitchen<\/span><\/li>    <li><span style=\"font-weight: 400;\">Bathroom<\/span><\/li>    <li><span style=\"font-weight: 400;\">Landscaping<\/span><\/li>    <li><span style=\"font-weight: 400;\">Pool<\/span><\/li> <\/ol>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Knowledgeable Homebuyers Ended Up Happier<\/span><\/h2>    <p><span style=\"font-weight: 400;\">A homebuyer\u2019s level of knowledge about the homebuying process was directly correlated to how happy then ended up. People who reported they had little to no knowledge about the homebuying process ended up significantly less happy with their purchase.&nbsp;<\/span><\/p>    <p><span style=\"font-weight: 400;\">Having big surprise repair bills also tended to go with unhappiness.<\/span><\/p>    <h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Other Factors in Home-Purchase Happiness<\/span><\/h2>    <ul class=\"wp-block-list\"> <li><span style=\"font-weight: 400;\">Those who bought ready-to-move-in homes were happier than those who bought fixer-uppers.<\/span><\/li>    <li><span style=\"font-weight: 400;\">People who bought homes before they were built \u2014 production or custom-built houses \u2014 were less happy than those who bought pre-existing homes.<\/span><\/li>    <li><span style=\"font-weight: 400;\">Those who moved closer to family were happier than those who moved farther away.<\/span><\/li>    <li><span style=\"font-weight: 400;\">People on active-duty military and in the reserves were much less happy than those who were veterans and those who never served.<\/span><\/li>    <li><span style=\"font-weight: 400;\">The presence of a front yard and a backyard at the time of purchase added significantly to happiness.&nbsp;<\/span><\/li> <\/ul>    <p><span style=\"font-weight: 400;\">Things that made little to no difference in happiness:&nbsp;<\/span><\/p>    <ul class=\"wp-block-list\"> <li><span style=\"font-weight: 400;\">Political views.<\/span><\/li>    <li><span style=\"font-weight: 400;\">Whether there was a pool.<\/span><\/li> <\/ul>    <p>See <a href=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/02\/methodology-new-homebuyer-happiness-index-survey.pdf\">survey methodology<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>A LawnStarter.com survey of more than 5,000 recent homebuyers found that Iowans are the happiest with their home purchase \u2014 [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":17033,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[840],"tags":[],"class_list":["post-16946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homebuyer-happiness"],"acf":[],"featured_image_src":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2020\/02\/happy-homebuyers-shutterstock_1251652450.jpeg?wsr","author_info":{"display_name":"Logan Freedman","author_link":"https:\/\/www.lawnstarter.com\/blog\/author\/logn\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Homebuyer Happiness Survey: Iowans Happiest With Their Home Purchase<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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