{"id":127932,"date":"2025-02-11T15:27:04","date_gmt":"2025-02-11T18:27:04","guid":{"rendered":"https:\/\/www.lawnstarter.com\/blog\/?p=127932"},"modified":"2025-02-11T16:43:02","modified_gmt":"2025-02-11T19:43:02","slug":"lawnstarter-100-million-in-bookings","status":"publish","type":"post","link":"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-100-million-in-bookings\/","title":{"rendered":"LawnStarter Rockets Past $100M in Bookings, Ignites Tech Expansion"},"content":{"rendered":"<p><strong>AUSTIN, Texas \u2013<\/strong> LawnStarter, the nation\u2019s largest digital marketplace for outdoor services professionals, today announced that it has surpassed <strong>$100 million in bookings<\/strong> and achieved its second consecutive year of profitability.&nbsp;<\/p>    <p>Now, the company is propelling itself into a tech-powered future by launching a suite of proprietary AI and machine learning solutions to redefine outdoor services in 2025 \u2014 and soon indoor services.<\/p>    <figure class=\"wp-block-image alignleft size-full\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2024\/01\/Steve-Corcoran-150-x-150.jpg\" alt=\"Steve Corcoran, LawnStarter co-founcer and CEO\" class=\"wp-image-108124\"\/><figcaption class=\"wp-element-caption\">CEO Steve Corcoran<\/figcaption><\/figure>    <p>\u201cRevolutionizing the way outdoor services are delivered is only the beginning,\u201d <a href=\"https:\/\/www.lawnstarter.com\/blog\/\">LawnStarter<\/a> CEO Steve Corcoran said. \u201cOur natural evolution from lawn care into landscaping and beyond is fueled by cutting-edge tech and the incredible talent on our team.&nbsp;<\/p>    <p>\u201cOur providers already excel at everything from planting and tree trimming to gutter cleaning and holiday lighting installations, and now we\u2019re poised to expand even further,\u201d he added.<\/p>    <h2 class=\"wp-block-heading\">Tech-Driven Service Expansion<\/h2>    <p>LawnStarter isn\u2019t just growing its service offerings \u2014 it\u2019s transforming them. By integrating advanced AI tools across operations, customer service, and scheduling, the company is redefining efficiency and enhancing customer experiences.&nbsp;<\/p>    <p>The company\u2019s proprietary platform embeds AI to:<\/p>    <ul class=\"wp-block-list\"> <li>Predict customer lifetime value to optimize advertising.<\/li>    <li>Automate internal processes and workflows.<\/li>    <li>Get insights from customer feedback.<\/li>    <li>Speed up software development lifecycle.<\/li>    <li>Prevent fraud.<\/li> <\/ul>    <figure class=\"wp-block-image alignleft size-full\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/Arman-Panjwani-LawnStarter-CFO.jpg\" alt=\"Arman Panjwani, LawnStarter CFO\" class=\"wp-image-127958\"\/><figcaption class=\"wp-element-caption\">CSFO Arman Panjwani<\/figcaption><\/figure>    <p>\u201cOur vision for 2025 is to scale at an unprecedented rate by leveraging technology to improve every touchpoint \u2014 from seamless booking to service completion,\u201d Chief Strategy and Financial Officer Arman Panjwani said.&nbsp;<\/p>    <p>\u201cWe\u2019ve also streamlined our organizational structure to focus on innovations that drive our non-mowing revenue. This positions us as the comprehensive, tech-forward hub for all outdoor and eventually all home services needs,\u201d Panjwani added.<\/p>    <h2 class=\"wp-block-heading\">A Year of Growth and Expanding Margins<\/h2>    <p>After achieving its <a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-records-first-annual-profit\/\">first annual profit in 2023<\/a>, LawnStarter accelerated its momentum throughout 2024. The company <a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-city-expansion\/\">expanded its presence into new cities<\/a>, diversified its service portfolio, and expanded margins, solidifying its reputation as a tech-forward leader in the industry.<\/p>    <p>The company&#8217;s second consecutive year of profitability marks a significant achievement in the service marketplace sector. LawnStarter has reached this milestone ahead of larger tech platforms like DoorDash and Lyft.<\/p>    <p>What\u2019s next for LawnStarter? \u201cOur new AI-driven platform harnesses real-time data and deep learning to predict customer needs, optimize scheduling, and deliver precision-tailored services,\u201d Corcoran says. \u201cThis marks the beginning of a digital transformation in an industry that\u2019s long overdue for innovation.\u201d<\/p>    <h2 class=\"wp-block-heading\">New Talent, New Opportunities<\/h2>    <figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/lavender-gates-waldrum-graham.jpg\" alt=\"Christian Lavender, Callie Gates, Josh Waldrum, Charlie Graham\" class=\"wp-image-127934\" style=\"width:600px;height:150px\" width=\"600\" height=\"150\" srcset=\"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/lavender-gates-waldrum-graham.jpg 600w, https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/lavender-gates-waldrum-graham-300x75.jpg 300w, https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/lavender-gates-waldrum-graham-150x38.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Lavender, Gates, Waldrum, and Graham<\/figcaption><\/figure>    <p>Key hires are at the heart of LawnStarter\u2019s evolution:<\/p>    <ul class=\"wp-block-list\"> <li><strong>Christian Lavender, Chief Marketing Officer:<\/strong> Former co-founder of CreditCards.com and digital marketing leader, ready to amplify LawnStarter\u2019s tech-savvy brand.<\/li>    <li><strong>Callie Gates, Lifecycle Marketing Director:<\/strong> With a track record from Allio Finance and Yardzen, Callie will drive data-informed customer engagement.<\/li>    <li><strong>Josh Waldrum, Head of SEO:<\/strong> Bringing over a decade of SEO excellence from The Zebra, Josh is set to supercharge our online presence.<\/li>    <li><strong>Charlie Graham, Head of Paid:<\/strong> With extensive experience from AutoRentals.com, Charlie will optimize our digital advertising strategy.<\/li> <\/ul>    <p>In addition, strategic promotions across departments have aligned the entire team to prioritize innovation, efficiency, and a seamless service experience.<\/p>    <h2 class=\"wp-block-heading\">About LawnStarter<\/h2>    <p>Founded in 2013 and based in Austin, LawnStarter brings high-quality, affordable lawn care and outdoor services to your doorstep. With a relentless focus on technology and innovation, LawnStarter is transforming the traditional landscaping model into a seamless digital experience.<\/p>    <p>A graduate of Techstars Austin, LawnStarter\u2019s investors include Lerer Hippeau, Edison Partners, Bull Creek Capital, Gary Vaynerchuk, Cotter Cunningham, Rony Kahan, and Varsha Rao.<\/p>    <p>In 2021, <a href=\"https:\/\/www.lawnstarter.com\/blog\/press-release\/lawnstarter-acquires-lawn-love\/\">LawnStarter acquired Lawn Love<\/a>, creating the largest platform for lawn care services. Lawn Love\u2019s investors include Bullpen Capital, Y Combinator, Alexis Ohanian, Joe Montana, and Barbara Corcoran.<\/p>    <p>LawnStarter\u2019s marketplace platform connects homeowners, property managers, and real estate agents to vetted local lawn care, outdoor, and home services professionals. Pros get more jobs near them, yielding a higher profit per hour.<\/p>    <p>For more information, please contact:<br><a href=\"mailto:media@lawnstarter.com\">media@lawnstarter.com<\/a> | (512) 601-0508<\/p>    <p>Main Image Credit: Created using Canva Pro<\/p>","protected":false},"excerpt":{"rendered":"<p>LawnStarter today announced that it has surpassed $100 million in bookings and achieved its second consecutive year of profitability.\u00a0<\/p>\n","protected":false},"author":72,"featured_media":127944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[747],"tags":[142],"class_list":["post-127932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-lawnstarter"],"acf":[],"featured_image_src":"https:\/\/www.lawnstarter.com\/blog\/wp-content\/uploads\/2025\/02\/LawnStarter-Rockets-Past-100M-in-Bookings.jpg?wsr","author_info":{"display_name":"Jeff Herman","author_link":"https:\/\/www.lawnstarter.com\/blog\/author\/jeff-herman\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LawnStarter Rockets Past $100M in Bookings, Ignites Tech Expansion<\/title>\n<meta name=\"description\" content=\"LawnStarter today announced that it has surpassed $100 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Now Herman is All About Lawn Care.","sameAs":["http:\/\/www.linkedin.com\/in\/jeffjherman","https:\/\/x.com\/HermanJeff"],"url":"https:\/\/www.lawnstarter.com\/blog\/author\/jeff-herman\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts\/127932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/comments?post=127932"}],"version-history":[{"count":0,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/posts\/127932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/media\/127944"}],"wp:attachment":[{"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/media?parent=127932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/categories?post=127932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lawnstarter.com\/blog\/wp-json\/wp\/v2\/tags?post=127932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}