Baby Bump, Bump

Everybody knows that “one” person. You know exactly whom I’m talking about. The one that’s always on their phone when you’re hanging out, too busy staring into the dark reflection of their device to even engage in some friendly banter. The one that cares more about Instagramming their food than about actually eating. The one that spends more time scrolling at work than they do working. Well, for some people, it’s not just a hobby with unfortunate social side-effects in the “real world.” For some people, being accessible on Social Media IS their job, and often they’re willing to do just about anything to get that “Social Media Bump.” For people like that, every post is a calculated move to try to drive up their follower count, even something as seemingly innocuous as posting a photo of your first child. Let’s take a look at some of the ways these celebrity babies can affect a social media celeb’s status.

Did Kylie’s baby pump her numbers?

Kylie Jenner is arguably social media’s biggest celebrity (bigger than Kim Kardashian by a long shot), so it was no surprise that when she posted a photo of her first time baby daughter, her follower count went up. What was surprising, however, was just HOW much her follower count went up. In the 15 days after she posted the photo of her daughter Stormi, she gained followers at NINE TIMES her average pace, clearing over three million followers in just fifteen days.

Who benefits the most?

It might surprise some people that Actors don’t receive as big of a bump in followers after posting a baby boy pic as they would have thought. Models received the most significant “bump-per-pic,” gaining more than ten times as many followers as Actors, Musicians, and other celebrities.

Do men benefit the most?

Another surprising outcome is that men, not women (who do all the work), gain the most substantial percentage increases in followers after posting a picture of a newborn. On average, Males cleared almost 5% more followers than women after posting a photo of their newest bundle of joy even if this was their second child or third child.

Maybe we should wait?

On average, it takes almost a hundred days more for a photo of a male newborn to be posted. Male babies are most often posted at an age average of 129 days, whereas females are shown off much more quickly with an age average of just 43 days. Perhaps we should wait a little bit longer to show off our newest additions?


One thing that probably won’t come as a surprise, however, is just how popular the “Kardashians” are. Not only do they dominate the list of top 5 celebrities with the biggest Instagram boosts after a having a baby girl, securing three spots on the list, but Kylie Jenner trumps everyone else’s gains by comparison with a stunning eight hundred thousand follower boost in the 24 hours after the birth of her child.


Posting a picture of your newborn is one of the most effective ways to increase your follower count, even if you’re not a huge celebrity like Kylie Jenner. However, since having babies every time you need a boost in followers isn’t quite as feasible for the rest of us, another good way to gain followers is to post a picture of your freshly manicured lawn, and that’s where can help you. Let us help you get that lawn trimmed, and your followers boosted!


To perform this study, we surveyed the top one hundred celebrity accounts on Instagram in 2018 and took a look at their posts, the content of their posts and whether they had any inclusions or references to their children, and whether or not they received a bump in followers after those posts (and if so, how significant that bump was). The data was then compiled into Tableau for the visual examination and studied by our team.

Want to use our study?

Please feel free! All that we ask is that you include a link back to this page so readers can learn more about the study.

Logan Freedman

Logan Freedman

Logan Freedman has been expertly producing content marketing for more than five years, with a focus on data-driven content. Logan has a passion for finding unique and catchy trends in data. His work has been featured in USA Today, People magazine, Pitchfork, The Guardian, and many other publications. He found his calling after studying political science and several other topics at Florida Gulf Coast University.