LawnStarter Survey: Lawn Care Providers Very Optimistic About 2016

As their busy season approaches, lawn care providers are bullish about their business prospects for 2016.

An online survey conducted by LawnStarter found that 86 percent of the more than 330 lawn care providers who responded expect their revenue to go up in 2016 compared with 2015. Eight percent of those surveyed predict their revenue will remain the same, while 6 percent think their revenue will decline.

“LawnStarter’s recent survey findings are consistent with the growth that many members of the National Association of Landscape Professionals have experienced in recent years,” Missy Henriksen, vice president of public affairs for the National Association of Landscape Professionals, tells the LawnStarter blog. “The findings demonstrate that consumers increasingly recognize the many benefits of working with a qualified landscape or lawn care professional and also point to the growing demand for workers to support our industry’s future growth.”


Photo: National Association of Landscape Professionals/Philippe Nobile Photography

In the survey, 47 percent of lawn care providers say their No. 1 business concern in 2016 is gaining more customers, while 31 percent cite the hiring of qualified employees as their biggest concern.

A survey last year for the National Association of Landscape Professionals Foundation showed that about 300,000 positions in the landscape industry were expected to be filled in 2015.

“Careers in the landscape industry are one of the best-kept secrets, and we want to change that,” Sabeena Hickman, CEO of the National Association of Landscape Professionals, said in 2015. “There are tens of thousands of open positions at all levels of landscape industry companies, and most offer good benefits and pay.”

LawnStarter conducted the online survey Feb. 29-March 10, 2016, via SurveyMonkey using a proprietary database of lawn care providers throughout the U.S.

To learn about LawnStarter’s recruitment of lawn care providers for its network, visit


John Egan

John Egan is the former editor in chief of Now, he is a freelance writer extraordinaire. He lives in Austin, Texas.